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Ikea: Kitchen

Ikea: Kitchen
Your rating: None Average: 7.8 (23 votes)

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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed
Via: Ibelieveinadv

Comments

Juan Cabral's picture 719 pencils
7

Famous idea and, by the way, I think it won too many awards. It´s nice, but not fresh. At least, it´s perfectly directed.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

opposite of u's picture 263 pencils
7

i don't see the point in making the whole series if they all look the same..practically identical....although, great idea...

Dzsoi's picture 4558 pencils

I think it's a good idea to make a series out of it even if there's no creative reason. This concept allows them to show different rooms of your home and different kind of products.

Ad_Man's picture 816 pencils

Wasn't this donde for trucks?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

no for kind of the same client...

funny, how DDB stole this idea from another berlin based ad-agency…

check http://www.heimat-berlin.com -> kunden -> 2 -> möbel kraft -> eröffnungskampagne 1

(link does not work properly) this was from early 2007, by the way.

Migzter13's picture 129 pencils

nice execution:D I love how they incorporated two things IKEA is famous for:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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