Ikea: Kitchen
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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed
6 comments
Famous idea and, by the way, I think it won too many awards. It´s nice, but not fresh. At least, it´s perfectly directed.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
i don't see the point in making the whole series if they all look the same..practically identical....although, great idea...
Wasn't this donde for trucks?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
no for kind of the same client...
funny, how DDB stole this idea from another berlin based ad-agency…
check http://www.heimat-berlin.com -> kunden -> 2 -> möbel kraft -> eröffnungskampagne 1
(link does not work properly) this was from early 2007, by the way.
Mh. Shame, I really liked this campaign. However, this Ikea ad is far better crafted than the Möbel Kraft one. Ah well, all's fair in love and advertising.
nice execution:D I love how they incorporated two things IKEA is famous for:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).