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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed
Via: Ibelieveinadv
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Comments
Famous idea and, by the way, I think it won too many awards. It´s nice, but not fresh. At least, it´s perfectly directed.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
i don't see the point in making the whole series if they all look the same..practically identical....although, great idea...
I think it's a good idea to make a series out of it even if there's no creative reason. This concept allows them to show different rooms of your home and different kind of products.
Wasn't this donde for trucks?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
no for kind of the same client...
funny, how DDB stole this idea from another berlin based ad-agency…
check http://www.heimat-berlin.com -> kunden -> 2 -> möbel kraft -> eröffnungskampagne 1
(link does not work properly) this was from early 2007, by the way.
nice execution:D I love how they incorporated two things IKEA is famous for:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).