Celebrating 15 years in Hungary. Feels like we've always been here.
Advertising Agency: Leo Burnett Budapest, Hungary
Creative Director: Milos Ilic
Art Directors: Chris Hill, Lukasz Brzozowski
Copywriters: Dezso Nagy, Vilmos Farkas
Account manager: Eva Ferenczi
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Comments
Could you translate the print on the carpet?
My husband is not far away,
Got back from IKEA.
Only it rhymes in Hungarian. These carpets with 'lame' texts is traditional here.
Interesting, they're popular in Poland too. Also as traditional folk patterns, always with a rhyme. The idea is quite cool.
For me it's not important what we read on the carpet but the modern visual painted on. I think it's a nice campaign, but this one is not my favourite-
Az én uram nincsen távol, hazajött az ikeából :D
I like it, greetings from Germany.