IKEA: Decorate for the holidays, 2

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan

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9 comments

Gualcor's picture
Gualcor
972 pencils

I HOPE this could better

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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NOOR R.'s picture
NOOR R.
16 pencils

nice!

teenie's picture
teenie
1894 pencils

"LOVE" I get, cause you'll love your new home. But "HOPE"? And "PEACE"? Totally off target. It's not supposed to be a social message--it's supposed to get you to want to redecorate. I spent a small fortune on my sofa. Not once did I think it would help save the world.

ackattak's picture
ackattak
396 pencils

I don't think "HOPE" and "PEACE/PAIX" are supposed to come across as social messages. These executions seem to be Christmas-themed, and as such they revolve around Christmas marketing buzzwords.

teenie's picture
teenie
1894 pencils

Ah, I see. My bad.

I'd still prefer that the words have something to do with the product benefit. I don't feel more hopeful in a redecorated home--although I do LOVE new stuff.

luispiter's picture
luispiter
2756 pencils

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http://mimundoenotromundo.blogspot.com/

NICE.... VERY NICE.. I LIKE IT

AdvMan's picture
AdvMan
299 pencils

Good İdea Concept.
Fikir, başlığıyla beraber güzel bir konsept yaratmış. Aslında tasarım aşamasında çok bilindik ve kullanılmış bir tarz olsa da, konsept bu bayağlığı ortadan kaldırıyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.c

Misstree's picture
Misstree
425 pencils

It says 'decorate for the HOLIDAYS' teenie...I think 'hope' n 'peace' r as relevant as 'love' when u talk about Christmas. V don't have 2 take it too literally, do we? I love this. Peace.

.............................

Not all who wander are lost.

teenie's picture
teenie
1894 pencils

We're not talking about Christmas. We're talking about IKEA--at Christmastime.

To me, the two executions other than "Love" are a step away from what they should be. LOVE is instant, it gives me an image of all the things I"d love to change in my home. HOPE is a two-step thought: It's Christmas, HOPE is a Christmassy thought, IKEA has stuff to redecorate my home.

I don't hate it--I just think these last two are weaker.

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