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Decorate for the holidays, 2

Agency Network: 
Published/Aired: 
January 2009
Description: 

Print advertisment created by Zig, Canada for IKEA, within the category: House, Garden.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan

Comments (9)

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Highest Rated

teenie's picture
teenie
Activity Score 1894

We're not talking about Christmas. We're talking about IKEA--at Christmastime.

To me, the two executions other than "Love" are a step away from what they should be. LOVE is instant, it gives me an image of all the things I"d love to change in my home. HOPE is a two-step thought: It's Christmas, HOPE is a Christmassy thought, IKEA has stuff to redecorate my home.

I don't hate it--I just think these last two are weaker.

Gualcor's picture
Gualcor
Activity Score 978

I HOPE this could better

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

NOOR R.'s picture
NOOR R.
Activity Score 16

nice!

teenie's picture
teenie
Activity Score 1894

"LOVE" I get, cause you'll love your new home. But "HOPE"? And "PEACE"? Totally off target. It's not supposed to be a social message--it's supposed to get you to want to redecorate. I spent a small fortune on my sofa. Not once did I think it would help save the world.

ackattak's picture
ackattak
Activity Score 396

I don't think "HOPE" and "PEACE/PAIX" are supposed to come across as social messages. These executions seem to be Christmas-themed, and as such they revolve around Christmas marketing buzzwords.

teenie's picture
teenie
Activity Score 1894

Ah, I see. My bad.

I'd still prefer that the words have something to do with the product benefit. I don't feel more hopeful in a redecorated home--although I do LOVE new stuff.

luispiter's picture
luispiter
Activity Score 2756

---
http://mimundoenotromundo.blogspot.com/

NICE.... VERY NICE.. I LIKE IT

AdvMan's picture
AdvMan
Activity Score 299

Good İdea Concept.
Fikir, başlığıyla beraber güzel bir konsept yaratmış. Aslında tasarım aşamasında çok bilindik ve kullanılmış bir tarz olsa da, konsept bu bayağlığı ortadan kaldırıyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.c

Misstree's picture
Misstree
Activity Score 425

It says 'decorate for the HOLIDAYS' teenie...I think 'hope' n 'peace' r as relevant as 'love' when u talk about Christmas. V don't have 2 take it too literally, do we? I love this. Peace.

.............................

Not all who wander are lost.

teenie's picture
teenie
Activity Score 1894

We're not talking about Christmas. We're talking about IKEA--at Christmastime.

To me, the two executions other than "Love" are a step away from what they should be. LOVE is instant, it gives me an image of all the things I"d love to change in my home. HOPE is a two-step thought: It's Christmas, HOPE is a Christmassy thought, IKEA has stuff to redecorate my home.

I don't hate it--I just think these last two are weaker.

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