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Decorate for the holidays, 1

Agency: 
Published/Aired: 
January 2009
Description: 

Print advertisment created by Zig, Canada for IKEA, within the category: House, Garden.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan

Comments (16)

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Highest Rated

Guest's picture
Guest

very academic work.'I want idea man!!' - in this attempt, why do we forgert one basic need of communication for this category - ' I want to see a really sexy pic of furtniture. Its a fashion in 4 walls.'
atul

Gualcor's picture
Gualcor
Activity Score 978

PAIx?

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

rabbit717010's picture
rabbit717010
Activity Score 37

whats paix???

Guest's picture
Guest

Paix is French for 'Rest'

greetz Tim

Guest's picture
Guest

Paix is French for 'Rest'

ramosraf's picture
ramosraf
Activity Score 115

PAIX = PEACE in french

Guest's picture
Guest

Rest in Peace?

Guest's picture
Guest

its "peace" in latin... it used most commonly when dealing with religious texts or holidays of the religious nature

Guest's picture
Guest

Paix = French
Pax = Latin

Both meaning "peace".

teenie's picture
teenie
Activity Score 1894

PAIX is French for PEACE. This ad ran in Quebec. Same campaign as the other executions. We do things in both official languages up here.

I still don't get these last 2 executions. What does peace have to do with remodelling your home? They're making this a social message but it's just about furniture!

Guest's picture
Guest

Peace has everything to do with your home's furniture and placement thereof. I would want my home to be a peaceful place. I think it's a great tie-in.

teenie's picture
teenie
Activity Score 1894

Sorry--I don't go furniture shopping looking for peace (unless I had bratty kids and needed a sound-proofed room). I may want to feel peaceFUL in my home, but peace? Not buying it.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

peace... peaceful. what's wrong with you? christ...

AdvMan's picture
AdvMan
Activity Score 299

Good İdea Concept.
Fikir, başlığıyla beraber güzel bir konsept yaratmış. Aslında tasarım aşamasında çok bilindik ve kullanılmış bir tarz olsa da, konsept bu bayağlığı ortadan kaldırıyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.c

Guest's picture
Guest

why french ?

not following another campaign

yak pai i SARDDDDD

teenie's picture
teenie
Activity Score 1894

Most Canadian campaigns are done in both official languages. This one's for the Quebec market.

Guest's picture
Guest

very academic work.'I want idea man!!' - in this attempt, why do we forgert one basic need of communication for this category - ' I want to see a really sexy pic of furtniture. Its a fashion in 4 walls.'
atul

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