IKEA: Decorate for the holidays, 1

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan

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16 comments

Gualcor's picture
Gualcor
972 pencils

PAIx?

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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rabbit717010's picture
rabbit717010
37 pencils

whats paix???

Guest's picture
Guest

Paix is French for 'Rest'

greetz Tim

Guest's picture
Guest

Paix is French for 'Rest'

ramosraf's picture
ramosraf
115 pencils

PAIX = PEACE in french

Guest's picture
Guest

Rest in Peace?

Guest's picture
Guest

its "peace" in latin... it used most commonly when dealing with religious texts or holidays of the religious nature

Guest's picture
Guest

Paix = French
Pax = Latin

Both meaning "peace".

teenie's picture
teenie
1894 pencils

PAIX is French for PEACE. This ad ran in Quebec. Same campaign as the other executions. We do things in both official languages up here.

I still don't get these last 2 executions. What does peace have to do with remodelling your home? They're making this a social message but it's just about furniture!

Guest's picture
Guest

Peace has everything to do with your home's furniture and placement thereof. I would want my home to be a peaceful place. I think it's a great tie-in.

teenie's picture
teenie
1894 pencils

Sorry--I don't go furniture shopping looking for peace (unless I had bratty kids and needed a sound-proofed room). I may want to feel peaceFUL in my home, but peace? Not buying it.

thirty6chambers's picture
thirty6chambers
1464 pencils

peace... peaceful. what's wrong with you? christ...

AdvMan's picture
AdvMan
299 pencils

Good İdea Concept.
Fikir, başlığıyla beraber güzel bir konsept yaratmış. Aslında tasarım aşamasında çok bilindik ve kullanılmış bir tarz olsa da, konsept bu bayağlığı ortadan kaldırıyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.c

Guest's picture
Guest

why french ?

not following another campaign

yak pai i SARDDDDD

teenie's picture
teenie
1894 pencils

Most Canadian campaigns are done in both official languages. This one's for the Quebec market.

Guest's picture
Guest

very academic work.'I want idea man!!' - in this attempt, why do we forgert one basic need of communication for this category - ' I want to see a really sexy pic of furtniture. Its a fashion in 4 walls.'
atul

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