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Chair

Agency: 
Published/Aired: 
July 2013
Description: 
Advertising Agency: DDB Tribal, Hamburg, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Directors: Christoph Hildebrand, Sven Klohk
Creative Director: Djik Ouchiian
Copywriter: Jakob Eckstein
Art Director: Judith Müller
Illustrator: Thomas Bögle
Account Supervisors: Sönke Bruns, Marco Safavi-Hir
Advertiser’s Supervisor: Florian Thalheimer

Comments (9)

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Highest Rated

Psycho Pirate's picture
Psycho Pirate
Activity Score 68

I think it's more of Ikea having confidence to admit to consumers that sometimes, assembly isn't as easy as they would like it to be. Which is why they offer assembly service. Snarky creatives, don't be snarky without trying to understand the brief.

That said, this particular part of the campaign highlights a product that comes ready-assembled. So, unlike the first two, this is a lie. Looks nice though.

Temple's picture
Temple
Activity Score 11337

Interesting the client approved (if they have) the demonstration of the IKEA concept's biggest drawback.

certaintly's picture
certaintly
Activity Score 3994

ok, this works. good
nothing amazing though

kleenex's picture
kleenex
Activity Score 44165

Nice idea.

baliais's picture
baliais
Activity Score 2608

What are they trying to say? Optical illusions?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Visually great but it's slapping your own product as hard to assemble.

punit.rathor's picture
punit.rathor
Activity Score 230

good

EXEL's picture
EXEL
Activity Score 94

fantastic

lingarajasivanaiah's picture
lingarajasivanaiah
Activity Score 39

wat does it say?

Lingaraja Sivanaiah

Psycho Pirate's picture
Psycho Pirate
Activity Score 68

I think it's more of Ikea having confidence to admit to consumers that sometimes, assembly isn't as easy as they would like it to be. Which is why they offer assembly service. Snarky creatives, don't be snarky without trying to understand the brief.

That said, this particular part of the campaign highlights a product that comes ready-assembled. So, unlike the first two, this is a lie. Looks nice though.

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