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Chair

Agency: 
Published/Aired: 
April 2011
Description: 

Although the first IKEA store was open in 1991 IKEA's presence in Poland lasts for much longer. In 1961 IKEA's founder Ingvar Kaprad came to Poland and apart from developing a taste for vodka he ordered first 500 OGLA chairs in one of local furniture factories.

It's been 50 years since we started making furniture in Poland

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Jacek Wolowski
Group Account Director: Agnieszka Wichracka
Account Director: Ewa Wolska-Rzewuska

Comments (19)

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Highest Rated

Drogag's picture
Drogag
Activity Score 112

ok get

Nude Copy's picture
Nude Copy
Activity Score 1054

So using wood with annual rings dating 50 years is a good way to suggest this !?

Temple's picture
Temple
Activity Score 11337

Basically this says we 've been cutting millions of trees for the last 50 years. I doubt IKEA would ever buy this.

lessismore's picture
lessismore
Activity Score 251

student work, next.

The JACK's picture
The JACK
Activity Score 438

good concept, but only can understand who know about this fact!!!!!

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

50*4=200

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like it, anyway.

The Jobless Writer
Will Think for Salary

Glut's picture
Glut
Activity Score 3937

so wrong

Boxey's picture
Boxey
Activity Score 8881

tree rings? could you have used a more expected idea?

Luis Maram's picture
Luis Maram
Activity Score 252

This is a scam, I think ... IKEA would not approve a campaign with a bad ecological connotation.

elyoshiro's picture
elyoshiro
Activity Score 546

NO

AdBuzzer's picture
AdBuzzer
Activity Score 1174

Actually, it is an approved campaign that's been running in Poland for the last couple of months. And yes, we know the story behind this chair - it's been described in a TV ads that all deal with the anniversary of the cooperation between IKEA and Polish furniture factories.
Anyways, I like the IKEA-like simplicity of the lay-out and the unusual angle of the photo used.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

i love lamp

hoozn's picture
hoozn
Activity Score 353

Do they sell Thonet chairs at IKEA now?

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Too easy and expected.

ishiboy's picture
ishiboy
Activity Score 497

Good idea... and a fresh way of looking at things.

Yeah, so tree rings have been done to death, but this is a cool way of using it.

Goes with the IKEA philosophy of simplicity.

ace85le's picture
ace85le
Activity Score 3939

I like the perspective treatment.

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3may20S's picture
3may20S
Activity Score 3

I like the way, the message passed

Oubahmane Ibrahim's picture
Oubahmane Ibrahim
Activity Score 3

I love this idea!

Drogag's picture
Drogag
Activity Score 112

ok get

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