IKEA: Chair

No overcharges.

Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Ozan Can Bozkurt
Copywriter: Merve Gezer
Advertiser’s Supervisor: Ozge Kocaoglu
Planners: Tugyan Celik, Toygun Yilmazer
Account Managers: Ayse Senunver, Burcu Ozdemir
Account Supervisor: Melis Inceer
Illustrators: Lighthouse, Arman Senaz, Arda Senaz
Photographer: Mustafa Nurdogdu / 212


bhuvneshwar.chd's picture
991 pencils

beautiful art work done. . .

deserved the LION.

cheers, , ,

"If you are irritated by every rub, how will you be polished?"
— Rumi

Pila's picture
177 pencils

The simplicity is fantastic.


andylefty's picture
4539 pencils

If this won, I hate to see what didn't.

AdBuzzer's picture
1168 pencils

I love simplicity when it is used to communicate some big and clear idea. In this case, however, I really don't see anything breathtaking about this communication and the key visual is just boring and unattractive.

adgoodie's picture
184 pencils

Umm....a Lion, really? Maybe I should've submitted an ad with a piece of snot on it and then feature a little kleenex box at the bottom right hand corner with the line "Make it dance by putting a little boogie into it". If this Ikea won a Lion, that snot ad could probably win one too. These are so blah!

MidasTouch's picture
1024 pencils

Haha! Cool!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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