IKEA: Bulb

1. Unpack
2. Change Bulb
3. Repeat in 20 Years.

Advertising Agency: JWT, Warsaw, Poland
Creative Director: Mariusz Pitura
Art Director: Bartosz Palasek
Copywriter: Joanna Sroka
Published: June 2012

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13 comments

andylefty's picture
andylefty
4533 pencils

Not sure, its a nice fact but not doing much for me in terms of Ikea.

Roger Keynes's picture
Roger Keynes
5498 pencils

Spot on. :)

Will Think for Salary

AD-rian's picture
AD-rian
261 pencils

Seconded.

DesignDine's picture
DesignDine
1316 pencils

Forgetting IKEA, the whole tone of Simplicity works really good in it.

The Monk's picture
The Monk
143 pencils

Works perfectly.

pierrelastname's picture
pierrelastname
2869 pencils

zzzzzz and done millions of times.

fractalrene's picture
fractalrene
1506 pencils

...and better.

kleenex's picture
kleenex
26920 pencils

nice, but not special..

amardeep's picture
amardeep
17 pencils

very simple idea here.

Zlyuk's picture
Zlyuk
113 pencils

4. Try to don't brake it, cause dangerous mercury poison will be released...

hasalaka.th's picture
hasalaka.th
290 pencils

good one.

pierrelastname's picture
pierrelastname
2869 pencils

bad one!

creativemutha's picture
creativemutha
19 pencils

yes simple. but dull.

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