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Boutique

Agency: 
Published/Aired: 
October 2010
Description: 

Think of it as a great little boutique where everything's your size.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Jason Hill, Niall Kelly
Copywriter: Andrew Bradley
Photographer: Stacey Brandford

Comments (13)

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Highest Rated

Guest's picture
Guest

Think of it as a tuba for your slide whistle.

atb2005's picture
atb2005
Activity Score 13561

Nice visuals, great copy. Good job.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Great line

Billlove's picture
Billlove
Activity Score 2

love it design

HappyHour's picture
HappyHour
Activity Score 2381

Some of the lines are nice, I just don't think they fit IKEA. If I had no idea what IKEA was, I would think they specialized in quality mattresses and stylish clothing.

atb2005's picture
atb2005
Activity Score 13561

To say you've never heard of IKEA is to say you've never heard of McDonald's. So I don't believe there will be any confusion with most people.

HappyHour's picture
HappyHour
Activity Score 2381

but brand image confusion (or dilution) is another story... which is what my hypothetical was referring to.

gonndo's picture
gonndo
Activity Score 1094

Go to South America and ask for IKEA, you'll probably be surprised for the answer...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

I've seen this campaign before. I totally love it. Awesome copy

Roger Keynes's picture
Roger Keynes
Activity Score 5498

YOUR GREAT LITTLE BOUTIQUE*

*Comes flat-packed. ;)

The Jobless Writer
Will Think for Salary

angieraj's picture
angieraj
Activity Score 428

Loving the copy on this one.

Cognito Ergo Sum

Dzsoi's picture
Dzsoi
Activity Score 8073

Lovely headline. Bodycopy clarifies it perfectly in case of sy doesn't know IKEA.

Guest's picture
Guest

Think of it as a wah wahhh for your slide whistle.

Guest's picture
Guest

Think of it as a tuba for your slide whistle.

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