IKEA: Boutique

Think of it as a great little boutique where everything's your size.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Jason Hill, Niall Kelly
Copywriter: Andrew Bradley
Photographer: Stacey Brandford

13 comments

atb2005's picture
atb2005
13567 pencils

Nice visuals, great copy. Good job.

Billlove's picture
Billlove
2 pencils

love it design

HappyHour's picture
HappyHour
2385 pencils

Some of the lines are nice, I just don't think they fit IKEA. If I had no idea what IKEA was, I would think they specialized in quality mattresses and stylish clothing.

atb2005's picture
atb2005
13567 pencils

To say you've never heard of IKEA is to say you've never heard of McDonald's. So I don't believe there will be any confusion with most people.

HappyHour's picture
HappyHour
2385 pencils

but brand image confusion (or dilution) is another story... which is what my hypothetical was referring to.

gonndo's picture
gonndo
1096 pencils

Go to South America and ask for IKEA, you'll probably be surprised for the answer...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

I've seen this campaign before. I totally love it. Awesome copy

Roger Keynes's picture
Roger Keynes
5498 pencils

YOUR GREAT LITTLE BOUTIQUE*

*Comes flat-packed. ;)

The Jobless Writer
Will Think for Salary

angieraj's picture
angieraj
428 pencils

Loving the copy on this one.

Cognito Ergo Sum

Dzsoi's picture
Dzsoi
6386 pencils

Lovely headline. Bodycopy clarifies it perfectly in case of sy doesn't know IKEA.

Guest's picture
Guest

Think of it as a wah wahhh for your slide whistle.

Guest's picture
Guest

Think of it as a tuba for your slide whistle.

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