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Bedroom

Agency: 
Published/Aired: 
June 2016
11088
Description: 

The campaign was made for IKEA Saudi Arabia.

Print advertisment created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Advertising Agency: Memac Ogilvy & Mather, UAE
Chief Creative Officer: Paul Shearer
Executive Creative Directors: Ramzi Moutran, Attila Nyeki
Associate Creative Director / Art Director: Juliana Paracencio
Associate Creative Director / Copywriter: Luiz Vicente Simoes
Art Directors: Juliana Paracencio, George Serhan
Copywriters: Luiz Vicente Simoes, Maya Khai
Producer: Jimmy Alfred
Illustrator: Bruno Rodrigo de Miranda
Print Producers: Reethu Zacharia, Rafael Malonzo
Account manager: Bernard Abou Nader
Senior Account Manager: Rami Rihani

Comments (10)

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Highest Rated

Notorious's picture
Notorious
Activity Score 666

Unfortunately, I've actually wasted time and energy going through the case study submitted for this ad series. The ugly truth about it is that it does not communicate Ikea is affordable whatsoever, rather it clearly SHOUTS IKEA is CHEAP. Now for those of you who don't know, there's a thin line between affordable and cheap.
Moving forward, not only does it communicate Ikea is cheap but the execution, art direction and visualization is cheap as well. As we can see the only visual twist apparent is product images slammed into debranded Pepsi Cans and Toothspastes. Now How On Earth is that awardable?
Way I see it, Cannes Lions wanted to invest more in the MENA region, it's why they've suddenly decided to award more MENA agencies this year than ever before hoping they will have more entries from the filthy-rich arab basterds next year.

Great Work Cannes Lions, you continue to prove that you are nothing but the world's Bukkake festival for advertising jerk offs.

outsmart me, if you can

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

It's perfect!

halaby87's picture
halaby87
Activity Score 9840

okay

Dzsoi's picture
Dzsoi
Activity Score 8512

Cool way to communicate cheapness (it is hard to believe noone has ever thought of this).

L. Wiesen's picture
L. Wiesen
Activity Score 1340

strong idea, this is my favourite version...

kleenex's picture
kleenex
Activity Score 48522

I guess it may work.

GP1's picture
GP1
Activity Score 123

This is great

bobafett's picture
bobafett
Activity Score 2322

simple, strong

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

I like it, nice idea

Scammy Hagar's picture
Scammy Hagar
Activity Score 26

Is it really that cheap? False advertising.

Notorious's picture
Notorious
Activity Score 666

Unfortunately, I've actually wasted time and energy going through the case study submitted for this ad series. The ugly truth about it is that it does not communicate Ikea is affordable whatsoever, rather it clearly SHOUTS IKEA is CHEAP. Now for those of you who don't know, there's a thin line between affordable and cheap.
Moving forward, not only does it communicate Ikea is cheap but the execution, art direction and visualization is cheap as well. As we can see the only visual twist apparent is product images slammed into debranded Pepsi Cans and Toothspastes. Now How On Earth is that awardable?
Way I see it, Cannes Lions wanted to invest more in the MENA region, it's why they've suddenly decided to award more MENA agencies this year than ever before hoping they will have more entries from the filthy-rich arab basterds next year.

Great Work Cannes Lions, you continue to prove that you are nothing but the world's Bukkake festival for advertising jerk offs.

outsmart me, if you can

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