Up to 50% off.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Bert Peulecke, Stefan Schulte
Creative Directors: Dennis May, Tim Stuebane
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
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14 Comments
No, no, nooooo!!!
No more splash ideas, please...
I get it. It's half of the furniture. I don't need 3 of the same ads to tell me that.
I think in this case, it's forgivable there are 3 of the same idea because a client like Ikea has a lot of products they'd like to feature in their ads.
I think the idea suits Ikea well because the thing about their furniture is they often do come in multiple sizes. Nice insight there. Nice work.
Anyone who thinks these ads suck should slap himself. These are great.
these are not suck.....but not fresh!
is already done by malaysian quite some time ago
SALE with a splash SALE on it
so????
then how come the rating is still as high as 6? i give it 3!
earns a firm 6 from me... nice.
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
Here is fitting more…
Very good!
Fresh. Like it.
Nice visual gag factor.
Cute idea but I don't like it. From a sales perspective (which is what retail advertising is supposed to be about) it would've been more effective to just have "Up to 50% off" much larger...but then of course it wouldn't have been "clever" enough to be posted here. And no, the fact that IKEA happens to sell more than 1 product doesn't in itself justify having multiple versions however, it doesn't hurt to do so either.
name one ad in this website that sells... ;)
end of joy, enjoy
Doesn't need the line. And sale starbursts are overdone. Not bad solution to the problem though but not worth PR'ing it