The beauty lies within.
Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Goetz Ulmer
Art Directors: Till Monshausen, Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Wrongside Pictures
Published: December 2007
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13 Comments
Nice idea. Even if this looks like a print campaign. It would work much better as an ambient.
Orange Jewish.
Boring and ugly.
Isn't that the whole point? Boring and ugly outside, beautiful inside?
These work for me.
the pictures are boring. to me its a first thought idea. and if the beauty within comes from IKEA - why do they have the most ugly curtains (in the other motives)?!
I like these a lot.
--
brandon
www.brandonknowlden.com
Ikea, I love you!!!!
Nice one. Love the simplicity of it all.
My first thought was, that these houses don't have any doors to step outside - because the beauty lies within.
The ugly curtains totally kill the idea. Not cool at all.
yes it looks boring - that was the intention!
well done guys, i think its a good idea!
congrats!
Still...where's the product benefit beside implication? Needs to be pushed. Don't get me wrong, they're clever. They just could've been more.
reminds me of a campaign for an interior design school that showed the ugly outsides of office buildings.
Singaporean i think
So let the audience's imagination does all the work huh? Very sneaky. I like it.
-Tung
--good idea is enemy of great idea