DA_COPY's picture
50 pencils

Nice idea. Even if this looks like a print campaign. It would work much better as an ambient.

Syd's picture
74 pencils

Boring and ugly.

The JAD.'s picture
The JAD.
11 pencils

Isn't that the whole point? Boring and ugly outside, beautiful inside?

These work for me.

Killer Kowalski's picture
Killer Kowalski
394 pencils

the pictures are boring. to me its a first thought idea. and if the beauty within comes from IKEA - why do they have the most ugly curtains (in the other motives)?!

bknowlden's picture
3647 pencils

I like these a lot.

ibeg2differ's picture
420 pencils

Ikea, I love you!!!!

drunk dave's picture
drunk dave
1066 pencils

Nice one. Love the simplicity of it all.

Eightball's picture
200 pencils

My first thought was, that these houses don't have any doors to step outside - because the beauty lies within.

Have Heart's picture
Have Heart
922 pencils

The ugly curtains totally kill the idea. Not cool at all.

joestamp's picture
130 pencils

yes it looks boring - that was the intention!
well done guys, i think its a good idea!

hawkline's picture
89 pencils

Still...where's the product benefit beside implication? Needs to be pushed. Don't get me wrong, they're clever. They just could've been more.

quinton_sential's picture
64 pencils

reminds me of a campaign for an interior design school that showed the ugly outsides of office buildings.

Singaporean i think

panasit's picture
687 pencils

So let the audience's imagination does all the work huh? Very sneaky. I like it.

--good idea is enemy of great idea

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