adverbadger's picture
40 pencils

ikea never disappoints. i like this idea

hartspueler's picture
296 pencils

think it's a fake, but still very very nice (thank god this isn't my house...)

DA_COPY's picture
50 pencils

Nice idea. Even if this looks like a print campaign. It would work much better as an ambient.

fractalrene's picture
1504 pencils

Nice thinking, read what DA_COPY wrote, this would be a killer outdoor.

nice gaijin's picture
nice gaijin
815 pencils

Just in case you missed what he wrote, he left identical comments in all of the other ads in this series.

Bye's picture
1466 pencils

This has to be the most annoying thing since the dogfleas comments.

Copy_Can's picture

I"m glad they had 4 different versions of this ad, because I simply couldn't get it with just one.

vurtomatic's picture
364 pencils

Hmmm nice ... but not feeling that small Allen wrench, it's superfluous in this context. Would prefer it as just a sign with the copy, and Ikea logo at the bottom. And everyone hates those fingerbreaking wrenches!

kgeiger's picture
7183 pencils

I really like the idea. I'm not so sure about the execution, but I'm sure the 2x4 team has their reasons...

Totto's picture
685 pencils

Yep it does lie within the ad.COPY CAN.

Intelligent ads are the need of the hour.

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