IKEA Assembly Service: Stool

Advertising Agency: DDB Tribal, Hamburg, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Directors: Christoph Hildebrand, Sven Klohk
Creative Director: Djik Ouchiian
Copywriter: Jakob Eckstein
Art Director: Judith Müller
Illustrator: Thomas Bögle
Account Supervisors: Sönke Bruns, Marco Safavi-Hir
Advertiser’s Supervisor: Florian Thalheimer

8 comments

Jackbr's picture
Jackbr
1457 pencils

GREAT

Jack

tmiltoln's picture
tmiltoln
57 pencils

Simple, easily understandable and very straight with a nice thought! good job, Like it.

Troll's picture
Troll
618 pencils

Cool. Does give the notion that their products are hard to assemble though.
That said, even the simplest instructions can lead to disastrous results.

punit.rathor's picture
punit.rathor
230 pencils

good campaign

punit.rathor's picture
punit.rathor
230 pencils

good campaign

EXEL's picture
EXEL
87 pencils

great!

Hamada's picture
Hamada
4 pencils

do you mean that IKEA' cleaver designs and instructions catalog have failed ? or IKEA targeting dumb consumer?!

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