IKEA Assembly Service: Chair

Advertising Agency: DDB Tribal, Hamburg, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Directors: Christoph Hildebrand, Sven Klohk
Creative Director: Djik Ouchiian
Copywriter: Jakob Eckstein
Art Director: Judith Müller
Illustrator: Thomas Bögle
Account Supervisors: Sönke Bruns, Marco Safavi-Hir
Advertiser’s Supervisor: Florian Thalheimer


Temple's picture
10370 pencils

Interesting the client approved (if they have) the demonstration of the IKEA concept's biggest drawback.

certaintly's picture
4056 pencils

ok, this works. good
nothing amazing though

kleenex's picture
32474 pencils

Nice idea.

baliais's picture
2573 pencils

What are they trying to say? Optical illusions?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Visually great but it's slapping your own product as hard to assemble.

punit.rathor's picture
230 pencils


EXEL's picture
87 pencils


lingarajasivanaiah's picture
39 pencils

wat does it say?

Lingaraja Sivanaiah

Psycho Pirate's picture
Psycho Pirate
65 pencils

I think it's more of Ikea having confidence to admit to consumers that sometimes, assembly isn't as easy as they would like it to be. Which is why they offer assembly service. Snarky creatives, don't be snarky without trying to understand the brief.

That said, this particular part of the campaign highlights a product that comes ready-assembled. So, unlike the first two, this is a lie. Looks nice though.

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