IG Parental Control: Teddy

Children can learn many things on the Internet.
IG Parental Control. Make the Internet a safe place.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Gustavo Lacerda
Digital Retouch: Alessandra Perez
Modelmaker: Zsa-Zsa Fantini

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8 comments

Adaddicted's picture
Adaddicted
3435 pencils

Good!
AoTW is flooded with Brasilian stuff...!!

withalltherespects

Kateter's picture
Kateter
2020 pencils

more like Neogama stuff...

Frits Harkema's picture
Frits Harkema
713 pencils

Hu?

krautland's picture
krautland
3204 pencils

a stripping teddy bear?

sonucoues2002's picture
sonucoues2002
804 pencils

at thumbnail i thought it was a wwf ad

ricklongo's picture
ricklongo
1244 pencils

I think this will hit parents hard. Good job, very compelling message for the product.

silenciorn's picture
silenciorn
153 pencils

although i couldn't really relate the bear with something a kid can do after visiting porn sites on the web, it is, I think, a very good concept campaign. Since it's only a commercial campaign for more clients to a ISP (?).

Good job.

si fai il mio nome, non ci sono più...

Paula M2R's picture
Paula M2R
11 pencils

es nostálgico y directo me gusta mucho

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