IG Parental Control: Teddy

Children can learn many things on the Internet.
IG Parental Control. Make the Internet a safe place.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Gustavo Lacerda
Digital Retouch: Alessandra Perez
Modelmaker: Zsa-Zsa Fantini

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Adaddicted's picture
3435 pencils

AoTW is flooded with Brasilian stuff...!!


Kateter's picture
2020 pencils

more like Neogama stuff...

Frits Harkema's picture
Frits Harkema
713 pencils


krautland's picture
3225 pencils

a stripping teddy bear?

sonucoues2002's picture
804 pencils

at thumbnail i thought it was a wwf ad

ricklongo's picture
1244 pencils

I think this will hit parents hard. Good job, very compelling message for the product.

silenciorn's picture
153 pencils

although i couldn't really relate the bear with something a kid can do after visiting porn sites on the web, it is, I think, a very good concept campaign. Since it's only a commercial campaign for more clients to a ISP (?).

Good job.

si fai il mio nome, non ci sono più...

Paula M2R's picture
Paula M2R
11 pencils

es nostálgico y directo me gusta mucho

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