IG Parental Control: Cow
Children can learn many things on the Internet.
IG Parental Control. Make the Internet a safe place.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Gustavo Lacerda
Digital Retouch: Alessandra Perez
Modelmaker: Zsa-Zsa Fantini
19 Comments
loool !!
What eh...does the cow mean? Like, 'internet wise'?
BBW porn i guess
You're wrong, sizeist pig.
sizeist? don't you mean sexist? unless i'm missing something here it was a failed creative attempt at a new buzzword.
????
this one is better than other 2
Oh that's good idea, i like it.
very good idea
Creativity is simplicity
i don't know. looks rather like a cute children sexual education ad, not shocking parents
does it need to shock? shock more than the thought your child can find porn et al on the net? i personally applaud the agency/client for this subtlety
yeah, right. from the creative point i like it. but isn't that too soft for their intention? 'Children can learn many things on the Internet.' and showing something that cute? i'm still not sure
Done, done, done.
Byte!
I almost spit out my coffee looking at this. It's just too funny.
You mean my kid can learn about bovine softcore? Awesome!
This has been done and the execution isn't great. Weak typography as well.
On the positive side, it's rather unusual to see little pink buttcheeks on a plush toy, kinda funny.
..............................................
Kids can learn where meat comes from? Or leather?
Now, that's too explicit...!!
I really want that cow!! (not sexually, should I add)
si fai il mio nome, non ci sono più...
Very well crafted and elegant.
No visual violence necessary, to make a statement on this delicate issue (children internet safety).
This is a good case of an advertising idea that may not be understood by its target audience.
You see, the designers of this ad assume that you watch "CSI" or any number of daytime talk shows and that you have small childre. These tv shows have revealed that funny animal costumes aren't so innocent or cute or funny - it's representative of a dangerous, predatory sexual community that's sick, twisted and preeeverted. And on the Internet.
This ad is about Furries.
This is an ad that's supposed to make you say, "Oh my God! My small two year old toddler that's just getting into 'Baby Einstein' videos is going to go on the Internet and learn about getting sexual pleasure from wearing funny animal costumes! Oh my God! I must filter my Internet!"
Then, after you calm down, you might smirk and say, "That's funny! Putting sick and twisted Furries in an ad! Hahaha!"