IG Parental Control: Cow

Children can learn many things on the Internet.
IG Parental Control. Make the Internet a safe place.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Gustavo Lacerda
Digital Retouch: Alessandra Perez
Modelmaker: Zsa-Zsa Fantini


ahmed ragheb's picture
ahmed ragheb
297 pencils

loool !!

Frits Harkema's picture
Frits Harkema
713 pencils

What eh...does the cow mean? Like, 'internet wise'?

Crisp One's picture
Crisp One
2007 pencils

BBW porn i guess

VioletYoshi's picture

You're wrong, sizeist pig.

Crisp One's picture
Crisp One
2007 pencils

sizeist? don't you mean sexist? unless i'm missing something here it was a failed creative attempt at a new buzzword.

sparky's picture
454 pencils


EddieZhao210004's picture
68 pencils

this one is better than other 2

binh2212.mtcn's picture
14 pencils

Oh that's good idea, i like it.

Mai_Maged's picture
123 pencils

very good idea

Wordnerd's picture
6660 pencils

i don't know. looks rather like a cute children sexual education ad, not shocking parents

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

does it need to shock? shock more than the thought your child can find porn et al on the net? i personally applaud the agency/client for this subtlety

Wordnerd's picture
6660 pencils

yeah, right. from the creative point i like it. but isn't that too soft for their intention? 'Children can learn many things on the Internet.' and showing something that cute? i'm still not sure

Byte's picture
327 pencils

Done, done, done.


vwray81's picture
256 pencils

I almost spit out my coffee looking at this. It's just too funny.

STRTLRS's picture
1607 pencils

You mean my kid can learn about bovine softcore? Awesome!

This has been done and the execution isn't great. Weak typography as well.
On the positive side, it's rather unusual to see little pink buttcheeks on a plush toy, kinda funny.

I think, therefore... yeah.

David Hasselblad's picture
David Hasselblad
120 pencils

Kids can learn where meat comes from? Or leather?

silenciorn's picture
153 pencils

Now, that's too explicit...!!

I really want that cow!! (not sexually, should I add)

si fai il mio nome, non ci sono più...

Brunoni's picture
103 pencils

Very well crafted and elegant.

No visual violence necessary, to make a statement on this delicate issue (children internet safety).

Guest commenter's picture
Guest commenter

This is a good case of an advertising idea that may not be understood by its target audience.

You see, the designers of this ad assume that you watch "CSI" or any number of daytime talk shows and that you have small childre. These tv shows have revealed that funny animal costumes aren't so innocent or cute or funny - it's representative of a dangerous, predatory sexual community that's sick, twisted and preeeverted. And on the Internet.

This ad is about Furries.

This is an ad that's supposed to make you say, "Oh my God! My small two year old toddler that's just getting into 'Baby Einstein' videos is going to go on the Internet and learn about getting sexual pleasure from wearing funny animal costumes! Oh my God! I must filter my Internet!"

Then, after you calm down, you might smirk and say, "That's funny! Putting sick and twisted Furries in an ad! Hahaha!"

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