IG Motorrad: Landmines

Minefield
Slippery manhole covers and slick road markings are some of the reasons why Switzerland suffers nearly 800 motorcycle accidents each year. Together we can clear the road for more safety and fun when riding our motorcycles.

Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Nicolas Vontobel
Copywriter: Ivan Madeo
Art Director: Philipp Lengyel
Retoucher: Alex Herzog / red.department
Photographer: Oliver Nanzig