IG Motorrad: Landmines

Slippery manhole covers and slick road markings are some of the reasons why Switzerland suffers nearly 800 motorcycle accidents each year. Together we can clear the road for more safety and fun when riding our motorcycles.

Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Nicolas Vontobel
Copywriter: Ivan Madeo
Art Director: Philipp Lengyel
Retoucher: Alex Herzog / red.department
Photographer: Oliver Nanzig


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Yes seeing such a road would frighten any intellectual motor rider.

But, I think most of those accidents come from rider-mistakes, not from roads. They choose those roads themselves.

Anyway, that's off-topic, I'm judging the ad, not the cause. And as I said, it's frightening so it works I suppose.

Billoughsby's picture
5097 pencils

"Slippery manhole covers and slick road markings are some of the reasons why Switzerland suffers nearly 800 motorcycle accidents each year."

They might want to re-translate that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

gonndo's picture
1096 pencils


This is exactly what I was thinking....

"Slippery manhole covers..." priceless!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

... and what does it mean "Together we can clear the road..." What is it exactly people should or can do? A probable solution is missing isnt it?

Dzsoi's picture
6717 pencils

I was wondering about the same... what do you do with slippery manhole covers? Go there and dry them one by one after each rain? Or are you collecting money to change them to non-slippery ones (if there is such a thing)?

Felicitas_Pauker's picture
179 pencils

Love the mood

dsklan's picture
1930 pencils

i think its because schweizer cant drive!!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Too safe. Too dumbed down.
Minefield sign used to (literally) explain the manhole covers.
Reeks of Government committee approval.

The Jobless Writer
Will Think for Salary

mkckr's picture
2 pencils

this is not giving any direct massage to motor bike rider

tamir's picture
138 pencils

this isn't giving any direct massage, but quite a direct message as far as i can see - go to website ig-motorad.ch

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