IG / Delas: Einstein

Why not?
delas - The women's website from IG

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto

February 2010


STRTLRS's picture
1601 pencils

Best one.

I think, therefore... yeah.

pepsiice's picture
253 pencils

the ads in this series are surely catchy and very well - art directed. *four thumbs up*

lateralaspect's picture
10 pencils

what a great idea in the first place and well done seeing it through!

xcreativity's picture
2374 pencils

the best from the series in my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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alexander_bickov's picture
3279 pencils

Hehe. The best from set.

satrianee's picture
3748 pencils

I love the idea... But the line pushes me to answer the question "cause you're blond." see! there is a subliminal message (which i'm sure is not intended.)

kingzeus's picture
260 pencils

yep...best from the set indeed

"you are valued for your value so be valuable..."

Hibon's picture
3734 pencils

Yes why not ? great idea!

Simple ideas are the best !

hermotsura's picture
254 pencils

why not? why not? are you serious? how many variations of this very image have you seen? a hundred? two? five? and that's exactly why NOT... besides what's the point? there are no women role models for a women's web site, so they've to come up with female cross-dressers who pose as famous men? how screwed up is that? i realize they're betting on the fun particle to disarm people and make them aware of whatever they're selling and it's probably fun for some people, but for me it simply defies the purpose of having a website for women (i don't know what it's all about, but now i don't even care).

J Designer's picture
J Designer
2420 pencils

I have to agree with you. There are plenty of great woman role models they could have used. Sure men were more recognized but isn’t that why we should put woman role models in the lime light for a change rather then the well recognized men redrawn to look like woman?

jimbalalestat's picture
108 pencils

J n hermo: if u guys r sitting there with ur scissors, u can cut it into pieces. but it seems so good to me. n one more thing, shouldn’t the 'human' on that height be left beyond the gender issue?

hermotsura's picture
254 pencils

jimbalalestat: good point about "human". however, lemme ask you, if it was a web site for men that you were selling, would you have put men dressed as famous women with a "why not" to advertise it? more often than not, when people do this, it's in a derogative light. i'm not fighting for feminism here, i'm just saying the obvious.

michelangelo's picture
660 pencils

This is better than the previous ad

rolling.stone's picture
2740 pencils

pretty hilarious

in my opinion che is best


~ Quite obviously, I have gathered no moss ! ~

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