iG Delas: Che

Why not?
delas - The women's website from IG

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto


STRTLRS's picture
1607 pencils

2nd best.

I think, therefore... yeah.

shahid.h's picture
256 pencils

fantastic series!!!

xcreativity's picture
2374 pencils

good one too

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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pez's picture
1800 pencils

poor che... and poor korda... this photo was so so so so so so beautiful, and now is so so meaningless...

Mandark's picture
407 pencils

If u ask me, this campaing, although well executed is a bit of an insult to women. cause i'm just questioning WHY would women want to be famous men? aren't there many influential, well known, world changing women?

i mean, this campaing is, if u ask me, about 40 years late. and it does not empower women, or aknowlodge them for who they are but try to create a mirror image...this campaing tell me "what if u could be like....." well many women ARE like....and even better.

p.s. i was tricked into getting married in a few months...by a very smart woman. if doesn't make sense to u, it must be the itunes she puts on my ears while i sleep.

"U think it's perfect?! Press delete and start again!"

shahidali's picture
4069 pencils

excellent point. in fact, the very fact that very few amongst us interprets that "this campaign is pointing that they are running short of female icons" suggests that we can massively mishandle such a senstive issue. The question of "Why Not" should be portraied with Marie Curie or Griffith Joyner female icons of similar stature.


satrianee's picture
3748 pencils


morse's picture
16752 pencils

Very cool campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
29860 pencils

So... women can be murderous douchebags too?


"I love some things, and don't love some other things."

FeliUmc's picture
44 pencils

Someday women can be like men.... -chauvinism ¬¬

kagzmainah's picture
631 pencils

beautiful execution

bharatikamble@gmail.com's picture
8 pencils

Great Idea

bharatikamble@gmail.com's picture
8 pencils

Great Idea

sneakyhands's picture
1857 pencils

cool campaign, but this one is the weakest for me, simply because che is overused

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