iG Delas: Che
Why not?
delas - The women's website from IG
ig.com/br/delas
Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto
16 Comments
2nd best.
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fantastic series!!!
good one too
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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poor che... and poor korda... this photo was so so so so so so beautiful, and now is so so meaningless...
If u ask me, this campaing, although well executed is a bit of an insult to women. cause i'm just questioning WHY would women want to be famous men? aren't there many influential, well known, world changing women?
i mean, this campaing is, if u ask me, about 40 years late. and it does not empower women, or aknowlodge them for who they are but try to create a mirror image...this campaing tell me "what if u could be like....." well many women ARE like....and even better.
p.s. i was tricked into getting married in a few months...by a very smart woman. if doesn't make sense to u, it must be the itunes she puts on my ears while i sleep.
"U think it's perfect?! Press delete and start again!"
excellent point. in fact, the very fact that very few amongst us interprets that "this campaign is pointing that they are running short of female icons" suggests that we can massively mishandle such a senstive issue. The question of "Why Not" should be portraied with Marie Curie or Griffith Joyner female icons of similar stature.
shahid
HOPE NOT!
works for me. A little masculinity in a woman makes her look sexy...to me.
Very cool campaign.
What hath God wrought
So... women can be murderous douchebags too?
+++
"I love some things, and don't love some other things."
Someday women can be like men.... -chauvinism ¬¬
Well here is the same concept
http://www.goldendrum.com/competition/showcase/search-54/?ID=15469
http://www.goldendrum.com/competition/showcase/search-54/?ID=15470
http://www.goldendrum.com/competition/showcase/search-54/?ID=15468
Different execution.
beautiful execution
Great Idea
Great Idea
cool campaign, but this one is the weakest for me, simply because che is overused