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Che

Agency: 
Published/Aired: 
February 2010
Description: 

Print advertisment created by TBWA, Brazil for IG, within the category: Media.

Why not?
delas - The women's website from IG
ig.com/br/delas

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto

Comments (15)

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Highest Rated

sneakyhands's picture
sneakyhands
Activity Score 1857

cool campaign, but this one is the weakest for me, simply because che is overused

STRTLRS's picture
STRTLRS
Activity Score 1601

2nd best.

---------------
I think, therefore... yeah.

shahid.h's picture
shahid.h
Activity Score 256

fantastic series!!!

xcreativity's picture
xcreativity
Activity Score 2374

good one too

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

pez's picture
pez
Activity Score 1804

poor che... and poor korda... this photo was so so so so so so beautiful, and now is so so meaningless...

Mandark's picture
Mandark
Activity Score 407

If u ask me, this campaing, although well executed is a bit of an insult to women. cause i'm just questioning WHY would women want to be famous men? aren't there many influential, well known, world changing women?

i mean, this campaing is, if u ask me, about 40 years late. and it does not empower women, or aknowlodge them for who they are but try to create a mirror image...this campaing tell me "what if u could be like....." well many women ARE like....and even better.

p.s. i was tricked into getting married in a few months...by a very smart woman. if doesn't make sense to u, it must be the itunes she puts on my ears while i sleep.

"U think it's perfect?! Press delete and start again!"

shahidali's picture
shahidali
Activity Score 4069

excellent point. in fact, the very fact that very few amongst us interprets that "this campaign is pointing that they are running short of female icons" suggests that we can massively mishandle such a senstive issue. The question of "Why Not" should be portraied with Marie Curie or Griffith Joyner female icons of similar stature.

shahid

satrianee's picture
satrianee
Activity Score 3748

HOPE NOT!

morse's picture
morse
Activity Score 17775

Very cool campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
Activity Score 29860

So... women can be murderous douchebags too?

+++

"I love some things, and don't love some other things."

FeliUmc's picture
FeliUmc
Activity Score 44

Someday women can be like men.... -chauvinism ¬¬

kagzmainah's picture
kagzmainah
Activity Score 631

beautiful execution

bharatikamble@gmail.com's picture
bharatikamble@g...
Activity Score 8

Great Idea

bharatikamble@gmail.com's picture
bharatikamble@g...
Activity Score 8

Great Idea

sneakyhands's picture
sneakyhands
Activity Score 1857

cool campaign, but this one is the weakest for me, simply because che is overused

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