IFFCO Tokio General Insurance: Edsel

The Edsel is here to stay.
Henry Ford II, speaking in 1957 about the new model of Ford. Ford lost 250 million on it.

Advertising Agency: Publicis, Gurgaon, India
Digital creative: Atul Kapoor
Executive Creative Director: Emmanuel Upputuru
Creative Director / Copywrite: Anindya Banerjee
Associate CD / Art Director: Sunny Johnny
Illustrator: Manoj Saha