Advertisement

Sei

Agency: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by JWT, Australia for IFAW, within the category: Public Interest, NGO.

Last year 100 Sei whales were butchered to study their eating habits.
100 Sei whales will not be eating again.
Stop the slaughter. Help us at ifaw.org

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicolas
Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw
Typographer: Darren Evans
Agency Production: Michael Travers
Account Director: Daniel King
Production Company: Central Illustration Agency

Comments (11)

Log in or register to post comments

Highest Rated

ace85le's picture
ace85le
Activity Score 3935

I'm going to hang this on my wall!

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Reality Check's picture
Reality Check
Activity Score 2539

The copy could use some finessing, but fine art direction makes this campaign worth diving into.

Billoughsby's picture
Billoughsby
Activity Score 5142

Agree. Wet and wise.

That's it.

atb2005's picture
atb2005
Activity Score 13557

9 stars? You are being very very generous, mon ami.

Church Money's picture
Church Money
Activity Score 76

The copy is powerful but the line "100 Sei whales will not be eating again." is unnecessary, and kind of ruins it.

Hammad S's picture
Hammad S
Activity Score 484

I like it, though I agree that the font can be more emphasized...and I think the "100 Sei Whales will not be eating again" works fine...helps me connect with the art as well. I get such chilly feeling when I see and think about it.

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it.
"to study the eating habits": that's a lie, isn't it? :(

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

soryana's picture
soryana
Activity Score 155

Stop the slaughter

yes

Glut's picture
Glut
Activity Score 3935

the print series is not good at all, it´s a pity because the video at the bay is really nice

Mauro AD's picture
Mauro AD
Activity Score 4

Sorry guys but I really think it's done before...
And the previous one is better than this in art and copywriting:

http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_1

http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_2

brendansparrow's picture
brendansparrow
Activity Score 202

Really attention-grabbing art direction, though the copy could have been more legible

ace85le's picture
ace85le
Activity Score 3935

I'm going to hang this on my wall!

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Advertisement