IFAW: Red ice

mmm not even close to good.

did someone ask you to post this? or did you post it just to fuck with us?

Overcooked the idea.
This has lost any drama or empathy it may have had.
It just looks trippy and weird.
It barely even says blood to me.

I like that. stright to the point.

'bloody' lame concept

I think a lot of it could have been left to the imagination. I agree with Rog that it's overcooked. A little subtlety would have lifted it. The red just doesn't sit well, like it's a terribly hot sunset melting the ice caps. And there's really no reason given to stop killing the seals, apart from the fact that, well, it's inhumane and destructive. A bit more thought and craft needed, I suppose.

It doesn't look like red ice, more like red light are shining on it.
Btw the idea is weak.

Weak idea + weak visual.

Yes there is blood when hunting (deer, seal, birds...) actually when I eat a steak there is blood as well, should I become a vegetarian? because in order to eat meat we have to kill an animal, no ? This ad doesn't really tell me why we shouldn't hunt seal more than other animals appart from the fact that blood flows when you kill an animal (whaow that's news!). Because it's an endangered species ? Not all seals are endangered, so wich one is it? The blood doesn't look like blood, and the ad is just lame and bad.

Acids?

boooooooooring

unenviable...

I like this great campaign. It is Art.

I like it a lot. Gets the message across perfectly and the image is very dramatic and cool as well.

For hire and desire ... http://www.prettymorning.co.uk

I like the image. But why stop seal hunting? It's so fun. I mean this ad is desinformation. Seals are not in danger at all in Canada.

Ouch. I don't like getting hit on the head with messages. This one is a bit over the top. Plus, um, isn't this a sign of the Apocolypse? Water turning into blood or something?

creepy art direction.

seriously, i don't even realize it is ice, until i read the title ivan had wrote.
red =/= blood, at least, i don't see blood here.

Die Klowände des Internets.

Same idea as an ad done by Saatchi's Singapore where they made the sea red in colour. Just won at AdFest I think.

Sometime people do not realized what a good ad is. It seems to me that a lot of people on this website, not just for this ad, but many others, keep screaming "been done before" or "bad art direction" or "it doesn't have anything to do with the product..." etc. etc.

Since there's no requirement of Bachelor degree in Advertising Design to post here, although I do see a lot of professionals here, I am starting to think that not a lot of people here know what is a function of an ad, and how can it be classified as "effective".

This ad catches my attention and is memorable, and it forced me to read the message. That's enough.
The art direction is ugly, and the concept is a bit lazy, but like it or not, the ad works. And it's not exactly selling something I may or may not want to buy here, it gives a message that I just have to take in. And I did.