IFAW: Anti-poaching, Elephant

Don't poach. Shoot the beauty.

824 Rhinos were murdered last year in Kenya, for a stupid belief that their horns have medicinal capability. This is a campaign to stop the poaching Rhinos, Elephants and Whales.

Advertising Agency: Scanad Kenya, Nairobi, Kenya
Art Director: Omondi Abudho
Copywriter: Pharis Kimani
Photographer: Stock
Published: January 2013

2 comments

certaintly's picture
certaintly
4060 pencils

horrible copy

certaintly's picture
certaintly
4060 pencils

well not necessarily horrible in itself, but it's horribly unclear

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