If Car Insurance: Black cats
Some days you'd wish you had a much better car insurance. There are days you realize that just about everything will go wrong. That's when you need a car insurance that covers more than ordinary. With If car insurance you can relax, knowing that you will get good help, quickly.
Advertising Agency: Kitchen/Leo Burnett, Oslo, Norway
Art Director: Torkel Bjørnstad Sveen
Copywriter: Espen Lie Andersen
Photographer: Petrus Olsson / Adamsky
Published: February 2009
16 Comments
boring!!!!
why stop there, wath about a sfreet full of open ladders or the car passengers with open umbrellas???????
common guys!!!
where do i send my book???
this ad could have used a lot more shadows.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
really bad photoshop. Idea is ok, to the point.
Shamail Khadija
very very boring.........
The copy is so tenuous it takes about three turns get to the point, and it's a weak point at that.
Well.. this is actually not the first campaign if has ever delivered, and as a norwegian i must say its very their style. I agree that the cats should have more shadows.. and they could have gone "all the way" with both ladders and umbrellas.
BUT, in context with their other campaigs.. its somehow what I expect.
Boring
abrar
bad agency gets more unfortunate than black cat.
bad agency gets more unfortunate than black cat.
Meanwhile, in an old and small country named Portugal, someone did this two years ago:
http://www.youtube.com/watch?v=2Txqeb24T_Y
Surprise: it's also for an insurance company!
Shame Portuguese work is usually so invisible around the world.
Cheers.
Pedro G
i really hate ad photos in which every object is in focus.
there are two many black cats..but i got the idea. don't like it much.
Yeah, cats should be focused on one car.
I think it's a great idea for a car insurance ad. The truth is that you can never know where bad luck is going to come from, especially if you are a pessimistic person like myself. The you have might not cover all the aspects of bad luck, in this case represented by black cats that is why you have to be prepared by getting a better one.
Fast come fast go ad