If Car Insurance: Black cats

Some days you'd wish you had a much better car insurance. There are days you realize that just about everything will go wrong. That's when you need a car insurance that covers more than ordinary. With If car insurance you can relax, knowing that you will get good help, quickly.

Advertising Agency: Kitchen/Leo Burnett, Oslo, Norway
Art Director: Torkel Bjørnstad Sveen
Copywriter: Espen Lie Andersen
Photographer: Petrus Olsson / Adamsky
Published: February 2009

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15 comments

Guest's picture
Guest

boring!!!!

Guest's picture
Guest

why stop there, wath about a sfreet full of open ladders or the car passengers with open umbrellas???????
common guys!!!
where do i send my book???

Ad_Man's picture
Ad_Man
828 pencils

this ad could have used a lot more shadows.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Shamail Khadija's picture
Shamail Khadija
64 pencils

really bad photoshop. Idea is ok, to the point.

Guest's picture
Guest

very very boring.........

NastyJester's picture
NastyJester
744 pencils

The copy is so tenuous it takes about three turns get to the point, and it's a weak point at that.

Guest's picture
Guest

Well.. this is actually not the first campaign if has ever delivered, and as a norwegian i must say its very their style. I agree that the cats should have more shadows.. and they could have gone "all the way" with both ladders and umbrellas.

BUT, in context with their other campaigs.. its somehow what I expect.

designerdxb's picture
designerdxb
34 pencils

Boring

abrar

Guest's picture
Guest

bad agency gets more unfortunate than black cat.

Guest's picture
Guest

bad agency gets more unfortunate than black cat.

Guest's picture
Guest

Meanwhile, in an old and small country named Portugal, someone did this two years ago:

http://www.youtube.com/watch?v=2Txqeb24T_Y

Surprise: it's also for an insurance company!

Shame Portuguese work is usually so invisible around the world.

Cheers.

Pedro G

Guest's picture
Guest

i really hate ad photos in which every object is in focus.

Guest's picture
Guest

there are two many black cats..but i got the idea. don't like it much.

Guest's picture
Guest

Yeah, cats should be focused on one car.

DIVPravin's picture
DIVPravin
54 pencils

Fast come fast go ad

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