In our restaurant everything revolves around food. Mainly after a bottle of sake.
Advertising Agency: Fields
Creative Directors: André Sartorelli, Fernando Lopes
Art Director / Illustrator: Lucas Zaiden
Copywriter: Paulo Lima
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16 Comments
is it for a restaurant or tour to japan :D no idea at all in this ad sorry :(
its a copy ad. doesnt have to have an idea
buildings in the poster's are from china?
yes its a very well known religious monument in China..
indeed its a chinese monument.
So where's the link with the Japanese culture?
Over the top and a meaningless headline.
hahahaahahah! yeah, its in china... maybe use a traveller guide to create next time!
But great illustrations, different execution!
Love the copy!
www.escribiendoconsilencio.blogspot.com
if ad is about food delivery why are they talking about drinking sake in their restaurant? And no url? no phone? place your order by telepathy?
no idea. bad copy. bad art direction. bad ad.
its called creativity in the new world. Like botox on women face ... tupperware party
some chinese people are going to get angry. Putting a japanese woman on top of the emperor's temple.
jajajajaajajajajajajajajaaajajajajajajaajajajajajajajajajajajaja
you folks really rip the ads....!!..inside, out, left, right & center!!..in fact you all...we all make it a great platform for evaluating ads. This one has a good visual impact...but when you look closely, what's origami (paper art) doing for sushi delivery? The whole of oriental history need not be depicted to advertise the delivery of sushi!..too crammed up!
I disagree with you. What's the problem in showing some art in these ? I'm so sad of litteral advertising like, if I wanna sell a car, I've to show a car, if I sell a glue, 've to show a glue.
C'mon, we can't be persuasive with our brands by only showing the product benefits, or the product itself. We must inspire by parallel ways.
Sushi has a high category target. And so does the effective communication.
wtf do you mean that it's a copy ad so it doesn't need an idea?
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