IESU sushi delivery: Sake

In our restaurant everything revolves around food. Mainly after a bottle of sake.

Advertising Agency: Fields
Creative Directors: André Sartorelli, Fernando Lopes
Art Director / Illustrator: Lucas Zaiden
Copywriter: Paulo Lima

16 comments

Guest's picture
Guest

is it for a restaurant or tour to japan :D no idea at all in this ad sorry :(

Guest's picture
Guest

its a copy ad. doesnt have to have an idea

Guest's picture
Guest

buildings in the poster's are from china?

Guest's picture
Guest

yes its a very well known religious monument in China..

Guest's picture
Guest

indeed its a chinese monument.
So where's the link with the Japanese culture?

Toro's picture
Toro
1007 pencils

Over the top and a meaningless headline.

Guest's picture
Guest

hahahaahahah! yeah, its in china... maybe use a traveller guide to create next time!

But great illustrations, different execution!

Guest's picture
Guest
Guest's picture
Guest

if ad is about food delivery why are they talking about drinking sake in their restaurant? And no url? no phone? place your order by telepathy?

Guest's picture
Guest

no idea. bad copy. bad art direction. bad ad.

Guest's picture
Guest

its called creativity in the new world. Like botox on women face ... tupperware party

Guest's picture
Guest

some chinese people are going to get angry. Putting a japanese woman on top of the emperor's temple.

Guest's picture
Guest

jajajajaajajajajajajajajaaajajajajajajaajajajajajajajajajajajaja

sunjayv's picture
sunjayv
76 pencils

you folks really rip the ads....!!..inside, out, left, right & center!!..in fact you all...we all make it a great platform for evaluating ads. This one has a good visual impact...but when you look closely, what's origami (paper art) doing for sushi delivery? The whole of oriental history need not be depicted to advertise the delivery of sushi!..too crammed up!

john.lighttern's picture
john.lighttern
216 pencils

I disagree with you. What's the problem in showing some art in these ? I'm so sad of litteral advertising like, if I wanna sell a car, I've to show a car, if I sell a glue, 've to show a glue.
C'mon, we can't be persuasive with our brands by only showing the product benefits, or the product itself. We must inspire by parallel ways.

Sushi has a high category target. And so does the effective communication.

CurryJ's picture
CurryJ
955 pencils

wtf do you mean that it's a copy ad so it doesn't need an idea?

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I think; therefore I am

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