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Comments (59)

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Highest Rated

Araai Ruka's picture
Araai Ruka
Activity Score 13

what an execution...brilliant idea..loved it

drunkard's picture
drunkard
Activity Score 113

Nice

Lee Clow's picture
Lee Clow
Activity Score 46

Brilliant.

kc_brock's picture
kc_brock
Activity Score 703

great a.d.

but what's Idul Fitri 1427H.

rd

tamer samy's picture
tamer samy
Activity Score 681

It is a feast for Muslims..

mumbojumbo's picture
mumbojumbo
Activity Score 20

out of this world!

LAZ's picture
LAZ
Activity Score 288

beautiful! and right on target, i guess...

/LAZ

RahoolTalukdar's picture
RahoolTalukdar
Activity Score 108

The 1...

Extraordinary Art Direction...........
Id ul Fitri is one of holy festivals of Islam.... They kneel down in millions and offer prayers..

IVAN-Hail Thee.....
Ivan ur my saviour...

Thinking what to think

johann.s's picture
johann.s
Activity Score 112

so the jeans is a carpet?

Daryllee's picture
Daryllee
Activity Score 56

WAh! Indonesia's getting amazing, nice!
Simple and nice...Style that make u smile from your heart.

henduraa's picture
henduraa

not bad rajesh..

kalpesh78's picture
kalpesh78
Activity Score 2578

Simply awesome

ideas....30 minutes nahi toh free.

adprem's picture
adprem
Activity Score 10

ZILLLLLLLIIIANT IDEA!

sheetalz's picture
sheetalz
Activity Score 146

MaashaaAllaah!!!!!

snagesh75's picture
snagesh75
Activity Score 58

Simply the great!!!

iswanda82's picture
iswanda82
Activity Score 346

extraordinary work.....well executed!!
::amazing::

AdDavid's picture
AdDavid
Activity Score 406

after along time something that makes you sit n think, 'cud i have ever thought anything like this?' Amazing!

Kamikaze's picture
Kamikaze
Activity Score 716

I can imagine God f;lashing the broadest possible smile...
outstanding...
Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

jennywhx's picture
jennywhx
Activity Score 1142

excellent work.

firat's picture
firat
Activity Score 99

It is amazing! No words can describe it!!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

beautiful.

RAZ21's picture
RAZ21
Activity Score 255

Im sorry i just don't get it..No mocking please, just interpretations???are the threads so clearly shown on the bottom of the jeans cauz they are kneeling for the Idul Fitri?

"there's nothing more difficult than a line"p.picasso

RAZ21's picture
RAZ21
Activity Score 255

yeah ok ok now i get it-should have seen the original first....

"there's nothing more difficult than a line"p.picasso

act's picture
act
Activity Score 535

creepy.... eerie some how... and it has got nothing to do with Levi's tone and manner whatsoever.

pradhan's picture
pradhan
Activity Score 6

Absolutely brilliant... Fantastic idea perfectly executed... GREAT work

fersvax's picture
fersvax
Activity Score 1239

WOW!!!!!!!

FER.

kre8's picture
kre8
Activity Score 989

good to see one of americas iconoic brands doing work like this.
cool stuff.
esp for indo.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

In a way it's kind of mean. why? look at where are they bowing to....

Sincerely,
Arnold Santillan
714-206-2459

RAZ21's picture
RAZ21
Activity Score 255

heheheheh you do have a point there! i think we took semantics to a very high level!hehehehe

"there's nothing more difficult than a line"p.picasso

powerad's picture
powerad
Activity Score 16

Nice. Brilliant.

addyhoch10's picture
addyhoch10
Activity Score 2592

great idea, great execution

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree that this is a grea idea. But, am I the only one who things that your average consumer may not take a close enough look at the threads to really make this ad as great as it can be?

adib's picture
adib
Activity Score 2

"what is big idea? gentlemen."
I don't know about it. so i just can say, this ad like others.

Gentlemen, tell me anything about "big idea," please.

adibfirdaous@yahoo.com

ivanlim's picture
ivanlim
Activity Score 262

you can only see the big idea by opening the big picture.
and if you still don't get the big idea, well...

Amigo's picture
Amigo
Activity Score 43

Oh my God! Good Art Direction...

Sick-of-adS's picture
Sick-of-adS
Activity Score 250

outstanding

balaazs's picture
balaazs
Activity Score 66

brilliant!
in what size will it be printed?

Mahmood_Alam's picture
Mahmood_Alam
Activity Score 391

brillliant.....

danielsunaryo's picture
danielsunaryo
Activity Score 8

keren!

beesure's picture
beesure
Activity Score 34

this is just brilliant

HV's picture
HV
Activity Score 212

Nice photo trick, but what is the out take here?

I cant read the line. (typesetting, but more important Im not from Idonesia)

Are they sponsoring an event the holy day?
Is the store open longer that day?

What is the link between Levis and Islam?

PS. Nicely comment pixelbomb1

boodeeman's picture
boodeeman
Activity Score 2

Nice one...

Wang Zhi Liang's picture
Wang Zhi Liang
Activity Score 39

OgilvyOne Indonesia did a very great job!

But...

I don't think the reader share the same interest like me.
I remember I was flipping through the newspaper and found this beautiful print and the only reason why I was willing to spent more time looking at the details because I happen to be in advertising world.

I still love the idea, and the detail is once again...sublime, Great art direction :)

Naddy's picture
Naddy
Activity Score 2

Hi Shi Liang, if you don't mind me asking.. which newspaper did this print ad came out in? thx.

Wang Zhi Liang's picture
Wang Zhi Liang
Activity Score 39

Kompas, i think...You know it, naddy?

derek's picture
derek
Activity Score 22

simply genius. I wish I had done this.

milind_kambli's picture
milind_kambli
Activity Score 41

Nice idea and execution!

Erik's picture
Erik
Activity Score 88

its really great. but it's a damn small details to be notice. aren't ads suppose to grab people at a glance?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I fully agree. I think that people are loving this based on the fine detail that the art director managed to pull off - and that's great - but as an effective ad, it fails. Who's going to notice this fine detail when this will probably end up being one ad of about 25 that appear in the beginning of a magazine? I've said it before and I'll say it again, advertising is not about awards - it's a tool to help businesses create revenue - trust me, no client gives a shit how many awards your ad is going to win YOU, if it doesn't win THEM any money!!

pixelbomb1's picture
pixelbomb1
Activity Score 2555

AMEN. hey G you filled it in.

Sincerely,
Arnold Santillan
714-206-2459

julz's picture
julz

WOW!!! amazing.

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