Ideo Ophthalmology Center: Daltonism
If you could not read how old Maracaibo is, it is time to visit us. Happy anniversary Maracaibo. IDEO. Ophthalmology Center.
Advertising Agency: TBWA, Venezuela
VP Creative: Luisana Jimenez
Creative Director / Art Director: Carlos Punch
Copywriter: Isabel Rojas
Account Director: Jorge Lozada
Published: September 2007



9 Comments
been done a lot of times before. mostly even much better.
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Been there, done that. And it was a long time ago, in a galaxy far, far away...
not sure what the point here is. if you're colorblind, going to an opthamolgist is of no use, nothing they can do about it. i should know, i'm somewhat colorblind myself. and i can read this easily. so i'm not really sure what this ad is saying.
Please, please, please, stop getting your ideas from advertising award annuals.
Steal from movies and music at least.
I wasnt so lazy! I turned this image into graysclae and you can still read it!
If this idea's been done before, does anyone have a link to the ad or know what the product and concept was for the original ad?
Just look in old CAs and One Show annuals. You'll see a few.