Comments (36)

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Highest Rated

elmikel's picture
Activity Score 1147

Beautiful! This amazing work deserves more than just be a part of an ad that some people are not able to appreciate...

jimkuz's picture
Activity Score 410

Very nice. At first I thought it was a mannequin with goop being poured on.
Sorta startled me to see the girl. I love it.

malaysian tomboy's picture
malaysian tomboy
Activity Score 86


simba's picture
Activity Score 32


yessir's picture
Activity Score 18

I think your reference from David field of ,right?

kingzeus's picture
Activity Score 260


"you are valued for your value so be valuable..."

Jeff Ng's picture
Jeff Ng
Activity Score 137

I like the art direction, nice work.

gienel's picture
Activity Score 339

stunning work

Afronuts's picture
Activity Score 136

Striking! I like

jiahsisco's picture
Activity Score 246

Bad...It is scary. Melting Face. It might not help I am watching dexter at the same time.

ziyad_pa's picture
Activity Score 105


tantrik_indian's picture
Activity Score 953

But what is it that the organization does exactly and for whom? Very vague.

~~be cool eh!~~

~~this paranoid survived!~~

otto54's picture
Activity Score 381

Bravi ragazzi...
I like it.
Better this subject than the other one that is a dejavù.

xaxa's picture
Activity Score 149

Bella, bravi.

talkingisfree's picture
Activity Score 2712

Good one! Very beautiful in the execution!

imke's picture
Activity Score 472

Great one .............owo

"No think is impossible"

antisanti's picture
Activity Score 34

Don't like it.
Very creative, but very very far from the personality and the image of "san patrignano".

Nolan's picture
Activity Score 189


down syndrome davosk's picture
down syndrome davosk
Activity Score 24

I really envy this ad.

Rog's picture
Activity Score 6082

The ad is really flattered, Karen... but thinks it best if you saw other people.

>>>> That's not an ad. THIS is an ad.

Saltsea's picture
Activity Score 321

Too literal. Very young. Basic. Don't like it at all.

bara bara baez's picture
bara bara baez
Activity Score 148

I has a dream I made this ad.

JMARQ's picture
Activity Score 2

Wow, what amazing work!

Oh wait a sec!

....this has been all over other magazines and photo annuals like PDN, Communication Arts, etc.
It's an American photographer by the name of David Field.

These guys lose at ethics hah (At least it's pro-Bono I imagine?)

The production is great though...would have been nice to see some talent on the creative's part. I'm sure he could have spoofed up the concept...oh well.

rocketman's picture
Activity Score 385

Do you really think it's unethical to use an artistic resource created by someone else and apply it to advertising?
I'm not so sure. After all, the photographer just came up with the visual effect, it's the creatives who found a conceptual application for that visual effect. As long as no other ad is using the same visual with the same communication purpose, i think it's ok.

rituls_2007's picture
Activity Score 45

very nice.

pranavhariharsharma's picture
Activity Score 44

I wish karen hopia bokya would have done this.

Rog's picture
Activity Score 6082

Karen can only wish, Prana. ;)

>>>> That's not an ad. THIS is an ad.

AANDREA's picture
Activity Score 53

Hello, in the credits there's a mistake. The following credits are correct:

Client: San Patrignano
Agency: Armando Testa Milan (Italy)
Creative director: Raffaele Balducci
Art director: Edwin Herrera, Sara Lucchetta
Copywriter: Andrea Bomentre
Photographer: Davide Bodini
Post Production: Roberto Marchesi


changezi's picture
Activity Score 22

it seems to be favourit with every body here but did any body really understand as to wat "sanpatrignano" does. the visual is undoubtedly stunning but it's not saying about the company clearly and also the cream or watsoever it is looks quite ugly pouring down her face

pinky tuscadero's picture
pinky tuscadero
Activity Score 2

I feel bad for David Field. They absolutely ripped him off, and he should be paid at least an artist's reference fee. David is a young guy, right out of school with a lot of talent. Better yet, they should have hired David to do the job. Clearly plagiarism.

ispeak's picture
Activity Score 90

Amazing art job. Simply flawless. we shouldnt even think of criticising this. Its sin if we do. Although in terms of actual communication I would imagine this to be absolutely bang on for a plastic / cosmetic reconstruction for the poor and deprived. A social cause for burnt victims.

GR8 Job.

primo_susto's picture
Activity Score 440


elmikel's picture
Activity Score 1147

Beautiful! This amazing work deserves more than just be a part of an ad that some people are not able to appreciate...

dawudi's picture
Activity Score 2

this is a direct rip-off of David Field. His "Pleasures of the Flesh" series was published in Communication Arts, PDN, and the Cover of Eyemazing magazine long before this campaign was released

covo's picture
Activity Score 2

Let us give credit where credit is due. This concept was originated by David Field, a photographer in New York. His photos, of which this is a blatant knock-off, have been published in several photography journals prior to the development of this ad. This agency does not deserve kudos for the lack of integrity in its work.

Corbeen's picture
Activity Score 1093

I agree. Stolen work.

vekneal's picture
Activity Score 3 Ironic this piece is about identity theft; it’s such a rip off to David Fields photography. This concept has been published in two major art magazines around the world. A good Art Director would have known this, and should have stopped this from ever being made to avoid humiliation. I don’t know if anyone else has but I’ve included a link to David Fields photography since he was the driving force that inspired this. Hopefully Ads of the World will start to showcase the source and not the knock-offs.