IDBI Federal Childsurance: Angry baby, 3

At 18, your angry daughter won't look this cute.
Make sure you choose the right child plan.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Directors: Sameer Sojwal, Swapnil Kambli
Copywriter: Amitabh Agnihotri
Photographer: Raj Mistry
Published: January 2012

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16 comments

11783 pencils

morseSunday, January 8, 2012 - 12:07

Lazy campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

280 pencils

Tom MegginsonSunday, January 8, 2012 - 12:41

Really. One concept, three photos. Why bother?

16792 pencils

kleenexSunday, January 8, 2012 - 13:38

Cute babies..

413 pencils

clearsky1989Monday, January 9, 2012 - 01:17

horrible looking kids. fail

956 pencils

CheerriieeFriday, January 20, 2012 - 14:04

right there with you ;)!

5644 pencils

HadronsMonday, January 9, 2012 - 01:26

cute babies indeed.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

2631 pencils

MicheleVirgilioMonday, January 9, 2012 - 03:24

good idea but campaign not so strong

http://www.mandarinoadv.com

1392 pencils

LazarusMonday, January 9, 2012 - 07:21

Terrible.

624 pencils

simonds08Monday, January 9, 2012 - 14:20

mmmmmmmmmmmmmmmoley moley moley

13 pencils

mohanavishwaTuesday, January 10, 2012 - 06:22

MMMMMM......Campaign is ok. Out of the first two ads they could have done with just one ad cause both have the same headline. So it could be a two ad campaign.

568 pencils

Abhishek ParikhTuesday, January 10, 2012 - 08:10

Huh?

http://isitamoonoraballoon.blogspot.com

899 pencils

mertosThursday, January 12, 2012 - 10:35

58 pencils

prabhakar uppariFriday, January 13, 2012 - 08:48

i like it...

1004 pencils

cvchitaleWednesday, January 18, 2012 - 05:27

itz nice in the indian context....thrz not much an american parent has to do from the beginning for the children......itz taken care by their gov...here in india thtz not the case....

956 pencils

CheerriieeFriday, January 20, 2012 - 14:03

I just hate this kid's frown, looks like an angry fish!

20 pencils

kaleidSaturday, January 28, 2012 - 04:55

nice

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