IDBI Federal Childsurance: Angry baby, 3

At 18, your angry daughter won't look this cute.
Make sure you choose the right child plan.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Directors: Sameer Sojwal, Swapnil Kambli
Copywriter: Amitabh Agnihotri
Photographer: Raj Mistry
Published: January 2012

16 comments

morse's picture
morse
16013 pencils

Lazy campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tom Megginson's picture
Tom Megginson
517 pencils

Really. One concept, three photos. Why bother?

kleenex's picture
kleenex
29454 pencils

Cute babies..

clearsky1989's picture
clearsky1989
429 pencils

horrible looking kids. fail

Cheerriiee's picture
Cheerriiee
952 pencils

right there with you ;)!

Hadrons's picture
Hadrons
5743 pencils

cute babies indeed.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good idea but campaign not so strong

Lazarus's picture
Lazarus
1502 pencils

Terrible.

simonds08's picture
simonds08
598 pencils

mmmmmmmmmmmmmmmoley moley moley

mohanavishwa's picture
mohanavishwa
11 pencils

MMMMMM......Campaign is ok. Out of the first two ads they could have done with just one ad cause both have the same headline. So it could be a two ad campaign.

mertos's picture
mertos
899 pencils

no

prabhakar uppari's picture
prabhakar uppari
58 pencils

i like it...

cvchitale's picture
cvchitale
1290 pencils

itz nice in the indian context....thrz not much an american parent has to do from the beginning for the children......itz taken care by their gov...here in india thtz not the case....

Cheerriiee's picture
Cheerriiee
952 pencils

I just hate this kid's frown, looks like an angry fish!

kaleid's picture
kaleid
20 pencils

nice

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