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IDBI Bank: Book

IDBI Bank: Book
Your rating: None Average: 7.4 (7 votes)

IDBI Bank. Education loans.

Agency: Bates Enterprise, Mumbai, India
Creative Directors: Rajeev Raja, Prash Gaikwad, Rajiv R. Menon
Art director: Prash Gaikwad
Copywriters: Ashutosh Warang, Hardik Jhaveri

30 Comments

atul's picture 178 pencils

simply gre8. its my kind of work ! well done !!

adisrael's picture 16 pencils
firat's picture 97 pencils
jennywhx's picture 1144 pencils

nice visual, clear and cool idea. yes, i agree to firat, less is more. love this.

o.m's picture 354 pencils

similar idea was used for a call for aid poster,
where a hundred rupee note was folded at the centre to make a
roof top. i think by o&m, india

ivan's picture
Justin's picture 176 pencils

this kinda stuff is done to death.

nice art direction tho.

ihaan's picture 4 pencils

Its a nice thought, Fits in well.
Keep it up!

PeteHH's picture 202 pencils

Great work. Only the background looks way too unnatural.

popdistortion's picture 1612 pencils

Nice. Imagery used loads of times but still good to look at.

TheAdMad's picture 557 pencils

It might be used, but still this kind of ads focus your attention on the idea...no distractions

www.TheAdMad.blogspot.com

Desi's picture 1052 pencils

DOne to death (for a home loan you simply turn the page 180), and strategically wrong. They also offer loans for studying overseas, something quite expensive for an average Indian student, I would show US$ and not Indian currency.

One look at their website: http://www.idbibank.com/products/educationalloan.asp
shows a complete different preposition "get started for big achievements'.

sparkplug's picture 64 pencils

Give it a break Desi. Indian or US currency is irrelevant. May have been done to death, but the idea is clear and it looks good.
Good one guys.

instinctive traveller's picture 193 pencils

Bang on! Love the simplicity. Guys don't listen to all that gripe you pick up here. You're bang on.
http://kettleandmug.blogspot.com

Kamikaze's picture 716 pencils

Cheers! Thats' neat...

- The trick to forgetting the big picture is to look at everything close-up.

amit parekh's picture 283 pencils

simply good

cooties's picture 180 pencils

you see the ad and you get the idea in a sec and you move on. why sit there and talk abt dollars and education abroad and idbi's positioning and world economy? but if you do talk abt all that it means just one thing...that the ad is simple and lovely and you wish you had done it.

sheetalz's picture 148 pencils

Very 'Frank'!!!!.... gud job guys

hadisyriani's picture 165 pencils

very very nice work

theassailante's picture 234 pencils

money for a proper education.
proper education can make you money too.

kc_brock's picture 705 pencils

pretty nice.

rd

hang-the-dj's picture 1270 pencils

Cool. Though I thought it was going to be for a second hand book store, 'we'll give you cash for your books'.

ivan's picture

Great ad mashup concept.

Vibe's picture 230 pencils

simple and nice, good job guys!

chintan ruparel's picture 1516 pencils

simple and brilliant. period. good going bates mumbai!

~ old habits die hard, older ones never do ~

Adbabel's picture 54 pencils

and after this... there still are copywriters out there looking for jobs hogged by some people!!!

mikelite's picture 1035 pencils

oh my suck

esosa osagiede's picture 50 pencils

THE AD-missionary

wAT'S UP WITH YOU ALL AND THE SOPPY COMMENTS.THIS COULD HAVE BEEN DONE BY ANY BODY.IS IT AWARD WINNIG.EVEN IF YOU ARE JUST SAYING COME GET EDUCATION LOANS.

YUCK!

Esoterik

scavenger's picture 52 pencils

nice and well done. even though it looks like an open passport at first. gdwork!!

hmmmmmm

getconnected2001's picture 999 pencils

Simply loved this ad.Also put it my blog.

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

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