29 comments

atulspande's picture
atulspande
182 pencils

simply gre8. its my kind of work ! well done !!

adisrael's picture
adisrael
16 pencils

It's brilliant!
Smart & Simple.

firat's picture
firat
101 pencils

Less is more!

jennywhx's picture
jennywhx
1142 pencils

nice visual, clear and cool idea. yes, i agree to firat, less is more. love this.

o.m's picture
o.m
354 pencils

similar idea was used for a call for aid poster,
where a hundred rupee note was folded at the centre to make a
roof top. i think by o&m, india

ivan's picture
ivan

Ivan Raszl, admin of AotW

Justin's picture
Justin
176 pencils

this kinda stuff is done to death.

nice art direction tho.

ihaan's picture
ihaan
4 pencils

Its a nice thought, Fits in well.
Keep it up!

PeteHH's picture
PeteHH
202 pencils

Great work. Only the background looks way too unnatural.

popdistortion's picture
popdistortion
1594 pencils

Nice. Imagery used loads of times but still good to look at.

Desi's picture
Desi
1052 pencils

DOne to death (for a home loan you simply turn the page 180), and strategically wrong. They also offer loans for studying overseas, something quite expensive for an average Indian student, I would show US$ and not Indian currency.

One look at their website: http://www.idbibank.com/products/educationalloan.asp
shows a complete different preposition "get started for big achievements'.

sparkplug's picture
sparkplug
75 pencils

Give it a break Desi. Indian or US currency is irrelevant. May have been done to death, but the idea is clear and it looks good.
Good one guys.

instinctive traveller's picture
instinctive tra...
189 pencils

Bang on! Love the simplicity. Guys don't listen to all that gripe you pick up here. You're bang on.
http://kettleandmug.blogspot.com

Kamikaze's picture
Kamikaze
716 pencils

Cheers! Thats' neat...

- The trick to forgetting the big picture is to look at everything close-up.

amit parekh's picture
amit parekh
283 pencils

simply good

cooties's picture
cooties
180 pencils

you see the ad and you get the idea in a sec and you move on. why sit there and talk abt dollars and education abroad and idbi's positioning and world economy? but if you do talk abt all that it means just one thing...that the ad is simple and lovely and you wish you had done it.

sheetalz's picture
sheetalz
146 pencils

Very 'Frank'!!!!.... gud job guys

hadisyriani's picture
hadisyriani
165 pencils

very very nice work

theassailante's picture
theassailante
234 pencils

money for a proper education.
proper education can make you money too.

kc_brock's picture
kc_brock
703 pencils

pretty nice.

rd

hang-the-dj's picture
hang-the-dj
1262 pencils

Cool. Though I thought it was going to be for a second hand book store, 'we'll give you cash for your books'.

ivan's picture
ivan

Great ad mashup concept.

Ivan Raszl, admin of AotW

Vibe's picture
Vibe
230 pencils

simple and nice, good job guys!

chintan ruparel's picture
chintan ruparel
1516 pencils

simple and brilliant. period. good going bates mumbai!

~ old habits die hard, older ones never do ~

Adbabel's picture
Adbabel
54 pencils

and after this... there still are copywriters out there looking for jobs hogged by some people!!!

mikelite's picture
mikelite
1031 pencils

oh my suck

esosa osagiede's picture
esosa osagiede
50 pencils

THE AD-missionary

wAT'S UP WITH YOU ALL AND THE SOPPY COMMENTS.THIS COULD HAVE BEEN DONE BY ANY BODY.IS IT AWARD WINNIG.EVEN IF YOU ARE JUST SAYING COME GET EDUCATION LOANS.

YUCK!

scavenger's picture
scavenger
44 pencils

nice and well done. even though it looks like an open passport at first. gdwork!!

getconnected2001's picture
getconnected2001
989 pencils

Simply loved this ad.Also put it my blog.

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

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