Think laterally

Agency Network: 
October 2009

Print advertisment created by McConnells, Ireland for IDA Ireland, within the category: Public Interest, NGO.

See how business can benefit when a nation thinks laterally.
Ireland. Innovation comes naturally.

Advertising Agency: McConnells, Dublin, Ireland
Creative director / Copywriter: Laurence Keogh
Creative director / Art director: Tim Mudie

Comments (5)

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Juan Cabral's picture
Juan Cabral
Activity Score 709

Ads of the World became a free media to promote Ireland.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mpared's picture
Activity Score 562

these are quite interesting

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Should have added photo of a pub and some Guinness, maybe Bono too.

dlue's picture
Activity Score 342

would have been ok if the visuals weren't THE EXACT SAME through out the first half of the series and doesn't make up for it in the second. Lines are ... angh


mcfly's picture
Activity Score 50

Thinking laterally is one thing, but this art direction says that the country is a mess.

A scribble a doodle it's looks like a noodle.