ID Shoes: Tattoo artist

Awesome art direction!!!

very nicely retouched images (nice to c coming out of India, super!) but the campaign means nothing

very nicely retouched images (nice to c coming out of India, super!) but the campaign means nothing

I agree that the retouching is indeed commendable. But I have a feeling that the art guy just didn't know where to stop. Looks like they had to literally drag him away from adding elements. There was no reason to show 2 shoes at the lower half of the layout. And add to that the laces. Hey there are already enough in the background (Four choppers???)

Is it to balance the layout? I'm not too sure. Maybe just one shoe shown ina subtle way would look better. But hey...just my opinion.

And does this ad actually mean anything? Well...

My O my look at the minute detAials done.
The ad rocks and has no comparison simply a cult Ad
Advertising in INDIA seems to be changing
NEVERE EVER SEEN SUCH QUALITY OF ART WORK IN INDIAN ADS BEFORE

hey sameer good ad haan i really appriciate all the artist, specially u done good retouching and i know makani creative the artist are amazing they such quality work hatoff to you all specailly art director/illustrato Mr. Bhusan Dalvi. hey bhusan good job kharach chagal kaam zaala aahe maazaya kadhun tula shubhechya u guys rock haa i am also from mumbai me mumbaikar bye take care

hey sameer good ad haan i really appriciate all the artist, specially u done good retouching and i know makani creative the artist are amazing they such quality work hatoff to you all specailly art director/illustrato Mr. Bhusan Dalvi. hey bhusan good job kharach chagal kaam zaala aahe maazaya kadhun tula shubhechya u guys rock haa i am also from mumbai me mumbaikar

Yawn

hey sameer good ad haan i really appriciate all the artist, specially u done good retouching and i know makani creative the artist are amazing they give such quality work hatsoff to you all yaar specailly art director/illustrato Mr. Bhushan Dalvi. hey bhushan good job kharach chagal kaam zaala aahe maazaya kadhun tula shubhechya u guys rock haa i am also from mumbai me mumbaikar

i really don't see why everybody is loving this campaign... sorry but it doesn't have a strong concept behind it, I don't care if the illustration rules, the art direction is nice or not, I simply don't see a strong IDEA here.
Besides, I'm reaaaaally not sure if I like the fact the face = shoes... for me it's disgusting.

Mr Bhushan NICE WRK

The clue to the idea of the ad is perhaps, the brand name = ID. The shoe is your identity which matches your cult = or whatever.

~~be cool eh!~~