ICM Pharma Hexo-Dane Antiseptic Alcoholic Hand Rub: Bacteria, 3

Up to 6 hours protection against surface bacteria.

Advertising Agency: McCann, Singapore
Executive Creative Director: Danny Higgins
Senior Creative Director: Ali Grayeli
Creative Director: Alfred Wee
Copywriter: Alex Tagaroulias
Art Director: Alfred Wee
Photographer: Nemesis Pictures
Digital Imaging: Darren Soong
3D Digital Imaging: Core Viz

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8 comments

dvsn's picture
dvsn
24 pencils

My favourite of the three. Clearer to see what it's made up of & nice art.

feysal's picture
feysal
2188 pencils

great art direction and very cool concept

groovy baby!

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

It would help if the creatives knew what bacteria actually looked like - because it sure is not this. Introducing dust mites and more complex multi-celled organisms does nothing to make your point. We are supposed to be worried about bacteria - NOT dust mites. Saying they are "similar enough" is a poor excuse. The button one is closer, and maybe should have lived as a one-off. These do nothing to tie-in the concept. Great visuals for a poorly thought out concept.

Reality Check's picture
Reality Check
1793 pencils

Buttons? Do you mean doorknobs? Or computer keys? Because that is what the other executions are composed of.

It might also help if you view the ads near to the actual size. However, you're still allowed to express the same view.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Yes - knobs - thanks RC, I was quickly flipping between the next 2 ;-)

kleenex's picture
kleenex
26352 pencils

love the art direction.

Austin Video Production's picture
Austin Video Pr...
758 pencils

Nice design.

baliais's picture
baliais
2521 pencils

I want this bug..

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