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Highest Rated

Tristan Dubois's picture
Tristan Dubois

Maybe some people just can't understand ?
If people think that the state of Africa is comparable to those of Europe or United States, I must admit they can't see what I mean with this visual ...

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

very good

addyhoch10's picture
addyhoch10
Activity Score 2592

not sure what it is about.
third world refugees, energy trade, sense of guilt, corruption?
the nuke ad shows 2 different sides. if read literally it says you see the power plant but not what it can also be (ab)used for.
this one and the lebanon one are not working like this. the tip of the iceberg (i.e. what we think to know about africa / lebanon) doesn't take the shape of something else. so if read literally this would say we see marocco, algeria, tunisia etc and miss the rest.

Atilla's picture
Atilla
Activity Score 14

what i understand is ... just a little part of this world is over the water..... great work

the mighty ham's picture
the mighty ham
Activity Score 94

It means only a small part of the problem is visible to us and that another, much larger issue lies beneath the surface. And what do icebergs do? They sink ships. Ie they're a menace.

It's fairly obvious to me, but the africa layout is the only one that really works. The rest are shoehorned into place.

addyhoch10's picture
addyhoch10
Activity Score 2592

i always thought that a slip of the lips sink ships...

the_ashlands's picture
the_ashlands
Activity Score 1394

i always thought it was...loose lips sink ships...

Disco Munky's picture
Disco Munky
Activity Score 3890

In 1945, now it's more like, Poor manegement of aging naval fleets sinks ships.

Doin' it for the points

the_ashlands's picture
the_ashlands
Activity Score 1394

hahah...

addyhoch10's picture
addyhoch10
Activity Score 2592
the_ashlands's picture
the_ashlands
Activity Score 1394
Yokel's picture
Yokel
Activity Score 604

Not sure that the copy sells.
Graphic though is three thumbs up.

mariayya's picture
mariayya
Activity Score 150

oh c´mon! we all know Africa is one social problem after another...

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

well, like asia, europe and america!

B128's picture
B128
Activity Score 392

I think this ads are trying to stop shallow thinking like that - alucinea.
The campaign is about 'tip of the iceberg' and if all you know about Africa is social problems and problems only then you only know what your media has chosen to feed you.

brandsurgeon's picture
brandsurgeon
Activity Score 693

Oh c'mon yourself! I'm really tired of this information imbalance the third world countries suffer. It's not like the rest of the world doesn't have one social, economic and God-knows-what-else issues hanging on its tail!

No offense, but I think you need to research your statement properly.

BrandSurgeon

Most times, worst enemies used to be best friends...

brandsurgeon's picture
brandsurgeon
Activity Score 693

last comment was for allucinea

BrandSurgeon

Most times, worst enemies used to be best friends...

blourenco's picture
blourenco
Activity Score 16

I would do it with all countries, Africa, Europe, Asian...

Joseph Campbell's picture
Joseph Campbell
Activity Score 230

Wow. I admire you. High five. Better wear protection though.

I've decided I hate signatures.

------

I've decided I hate signatures.

basuca's picture
basuca
Activity Score 48

I don't like the idea that africa means trouble. Sounds a little bit ethnocentric. Prefer that one with the nuclear plant.

dave78's picture
dave78
Activity Score 40

Are you Guys stupid its The Top of the Iceberg not less not more.
Isnt graet but its good thinking.

addyhoch10's picture
addyhoch10
Activity Score 2592

i'm not stupid, i'm WITH stupid ---^

just kidding. thanks for explaining it.

the mighty ham's picture
the mighty ham
Activity Score 94

Dear Dave

You heinous twat. No one can be called stupid for misunderstanding an ad. It is the job of the ad to make itself understood. It is not the job of the reader to "get it". If there is some confusion as to the message of said piece of communication it is obviously a crap ad. Not more, not less.

And by the way it is the "tip" of the iceberg.

Now get back to the cutting board and mount something. Idiot.

Tristan Dubois's picture
Tristan Dubois

Maybe some people just can't understand ?
If people think that the state of Africa is comparable to those of Europe or United States, I must admit they can't see what I mean with this visual ...

dave78's picture
dave78
Activity Score 40

Ok Mighty ham i appologize for my rudeness ;).
But I couldnt believe that you dont get it, because its so simple, but perhaps its not.
And you are right its the Tip.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Great picture language.

hybrid's picture
hybrid
Activity Score 14

Dont you remember the same iceberg concept for a newspaper in south america... i cant remember brazil or mexico?? The illustrations were drawn by hand... the headline was 'the newspaper that goes deeper'. It was right here on AoTW website !!!!

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

So how do you feel about linking it
Then we can compare the execution.
My money is on this one, it looks so great ^^

johngoa's picture
johngoa
Activity Score 13

From when did Africa turned from hot desert to an iceberg? This ad is selling the news channel....can't believe!

hybrid's picture
hybrid
Activity Score 14

Its not the illustrations but the concept...
Can't find it again on AoTW, please check this link
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=diario+de+sao...

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Ok, I can see.
So do you think that is a bad thing, or makes this campaign "lesser"?

hybrid's picture
hybrid
Activity Score 14

i am just curious to know who did it first ? ;o)

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

That's a just desire ;)
Probably you can find a "top of the iceberg-pun" in some ad from 1912 ;)
Wouldn't surprise me.

candleshades's picture
candleshades
Activity Score 19

if it means that a small part of the problems is obvious to us
so its a lie, even if it looks nice, if the part over the water means that its above the boverty level or any thing in this direction, it would make more sense, if it means that the part above the water is the saved part of afrika it would make more sense, but then u will need to have a big crane up there:)

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