IBM: Smarter Planet, Wheels

Drivers can see traffic jams before they happen.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

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15 comments

Billoughsby's picture
Billoughsby
5091 pencils

Awn Hawnh. A

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

One of the BEST campaigns I've seen in a while.

riyelam's picture
riyelam
370 pencils

I really felt bad when it's get over. Nice campaign. Truly PARIS

Guest's picture
Guest

Me love!!!!! all of them are great! both illustration and copies! nice nice

Guest's picture
Guest

One of the best work in recent time

Guest's picture
Guest

KICK ASS

omarjongar's picture
omarjongar
88 pencils

i like this campaign , Good job guyz

Guest's picture
Guest

good illustration

Guest's picture
Guest

This campaign refreshed me a lot. May be because i am living in a digital world.

Paridhi.'s picture
Paridhi.
122 pencils

wow yaar..!!!
what an illustration...so simple n clear double faced illus.!!

jnaimo's picture
jnaimo
100 pencils

Wow! Great job tying in the transportation elements. Smart.

Guest's picture
Guest

really fucking good job. love it.

Guest's picture
Guest

yep. Would be classic one. Absolutely fabulous campaign.

Guest's picture
Guest

excelent!!

Guest's picture
Guest

10 very strong executions. I can't even pick a favorite. The mark of wonderful strategy and very clever art direction

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