IBM: Smarter Planet, Scope

Now every doctor knows you personally.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

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5 comments

Guest's picture
Guest

Wow, the most obvious things gets unoticed. Good observation guys and a great campaign

akshaysrikar's picture
akshaysrikar
420 pencils

The whole campaign is too good.

nicely connected, thoughtful insights... the minimalistic art is superficial.... and the copy does proper justice...

Guest's picture
Guest

pfffff

just use old illustration
they are not do for this compaign

Guest's picture
Guest

pfft

just attend school, will you?

jnaimo's picture
jnaimo
100 pencils

A+++ Creative, entertaining, and powerful.

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