IBM: Smarter Planet, Prints

Phones reduce their own footprints.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

Published: 
October 2010

5 comments

Guest's picture
Guest

this one is great

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Yeah, I like this one more than some of the others. I'm not sure why they felt they had to put "footprints" in black. It's as if they were worried that we wouldn't "get" the visual of the ad. Not really necessary, but overall a decent ad.

mpared's picture
mpared
562 pencils

excellent

jnaimo's picture
jnaimo
100 pencils

There is a disconnect with the copy. It refers to "cellular masts" using 30% less energy - not cell phones.

CuriousPencil's picture
CuriousPencil
4225 pencils

But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.

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