IBM: Smarter Planet, Nib

Any child can access a first-class education.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

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12 comments

Billoughsby's picture
Billoughsby
5091 pencils

Paul Rand Lives.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

yeah, you're right. classic indeed

Guest's picture
Guest

Great illustration ideas!

krautland's picture
krautland
3204 pencils

this one I like.

Guest's picture
Guest

this campaing should take an award in my opinion

Guest's picture
Guest

I think so. It should get.

dsklan's picture
dsklan
1927 pencils

very clever indeed, but little too classic in my opinion...

jnaimo's picture
jnaimo
100 pencils

A+++ Creative, entertaining, and powerful. I love the USB element as part of the pen tip.

Guest's picture
Guest

It's pathetic that you appreciate ads that are copied from other people's ideas. This ad was an imitation of the "GUILD OF FOOD WRITERS " LOGO! Shame on the people who did this ad.

Billoughsby's picture
Billoughsby
5091 pencils

Guests, almost to a man and woman, know little about this industry, but worse than that, they are rude and abusive to people who have some business here.

Ivan, how about flipping AotW over to all-members and getting rid of the guest/troll function?

This is what he/she/it is talking about, by the way: http://www.inkdryerdesign.com/blog/wp-content/uploads/2009/03/logo-gui...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

My friend I know more than what you think about this business. I've been a CREATIVE DIRECTOR FOR DIFFERENT AWARD WINNING AD AGENCIES. Been to McCann Erickson, Lowe, BBDO and Saatchi and I can surely tell what PLAGIARISM is all about. Glad to know you posted what I was referring. Now can you tell me if THE LOGO AND THE AD CREATED BY O&M HAVE ANY DIFFERENCE OR ANYTHING IN COMMON AT ALL?

Billoughsby's picture
Billoughsby
5091 pencils

OK, skip it.

P.S. Can I have your autograph?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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