IBM: Smarter Planet, Neck tie

Shirts can pick a tie for you.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

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4 comments

Guest's picture
Guest

i like this campaign

Billoughsby's picture
Billoughsby
5091 pencils

Note to self: Must get hands around boss's neck.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Sounds like an interesting case study, and I get the concept behind the ad, but the execution feels flat and I don't think it really delivers the energy that IBM should these days.

jnaimo's picture
jnaimo
100 pencils

Not as strong but still smart!

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