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Smarter Planet, Lips

Agency: 
Published/Aired: 
October 2010
Description: 

Now food can tell you how fresh it is.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

Comments (8)

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Highest Rated

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

Even I took a while to see the chicken..

Billoughsby's picture
Billoughsby
Activity Score 5144

O.I.C.

Nice.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I'm very much interested in this product.

miragino22's picture
miragino22
Activity Score 14

I like the simplicity and simple illustration!

Guest's picture
Guest

nice!!!!

Guest's picture
Guest

This one is not nice. I think the freshness is not coming through.

jnaimo's picture
jnaimo
Activity Score 100

I hesitated on the visual for this one. It took me a bit longer to see the chicken head in the lady's mouth. Is chicken the main fresh food commodity in Norway? This works but it was a bit shocking when I realized what I was looking at.

Guest's picture
Guest

i love it all

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

Even I took a while to see the chicken..

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