IBM: Smarter Planet, Lips

Now food can tell you how fresh it is.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

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8 comments

Billoughsby's picture
Billoughsby
5091 pencils

O.I.C.

Nice.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I'm very much interested in this product.

miragino22's picture
miragino22
14 pencils

I like the simplicity and simple illustration!

Guest's picture
Guest

nice!!!!

Guest's picture
Guest

This one is not nice. I think the freshness is not coming through.

jnaimo's picture
jnaimo
100 pencils

I hesitated on the visual for this one. It took me a bit longer to see the chicken head in the lady's mouth. Is chicken the main fresh food commodity in Norway? This works but it was a bit shocking when I realized what I was looking at.

Guest's picture
Guest

i love it all

Seriously Crazy's picture
Seriously Crazy
638 pencils

Even I took a while to see the chicken..

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