IBM: Smarter Planet, Lips

Now food can tell you how fresh it is.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

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Billoughsby's picture
5091 pencils



"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

I'm very much interested in this product.

miragino22's picture
14 pencils

I like the simplicity and simple illustration!

Guest's picture


Guest's picture

This one is not nice. I think the freshness is not coming through.

jnaimo's picture
100 pencils

I hesitated on the visual for this one. It took me a bit longer to see the chicken head in the lady's mouth. Is chicken the main fresh food commodity in Norway? This works but it was a bit shocking when I realized what I was looking at.

Guest's picture

i love it all

Seriously Crazy's picture
Seriously Crazy
638 pencils

Even I took a while to see the chicken..

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