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Smarter Planet, Lips

Agency: 
Published/Aired: 
October 2010
16247
Description: 

Print advertisment created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Now food can tell you how fresh it is.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

Comments (8)

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Highest Rated

Guest's picture
Guest

i love it all

Billoughsby's picture
Billoughsby
Activity Score 5142

O.I.C.

Nice.

That's it.

Guest's picture
Guest

I'm very much interested in this product.

miragino22's picture
miragino22
Activity Score 14

I like the simplicity and simple illustration!

Guest's picture
Guest

nice!!!!

Guest's picture
Guest

This one is not nice. I think the freshness is not coming through.

jnaimo's picture
jnaimo
Activity Score 100

I hesitated on the visual for this one. It took me a bit longer to see the chicken head in the lady's mouth. Is chicken the main fresh food commodity in Norway? This works but it was a bit shocking when I realized what I was looking at.

Guest's picture
Guest

i love it all

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

Even I took a while to see the chicken..

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