IBM: Ski

Slopes keep an eye on skiers.
In Argentina, IBM helps Nieves del Chapelco track skiers over its 140 hectares in real time, speeding up rescues and halting ticket fraud.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr