IBM: Outcomes suitcase

Now more suitcases find their way home.
Amsterdam Airport Schiphol's smarter baggage system now moves 20 million more bags.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr