IBM: Outcomes retail

Groceries now shop for people.
Using data analytics and optimization, IBM helps Conad del Tirreno calculate attractive prices for over 10,000 products, and implement them in 3 days instead of 18.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr

4 comments

MidasTouch's picture
MidasTouch
1024 pencils

I love the hole serie.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

purshotham's picture
purshotham
455 pencils

All ads are simply..great..

Manoma's picture
Manoma
1093 pencils

Great!

ace85le's picture
ace85le
3939 pencils

simple and nice.

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