IBM: Outcomes retail
Groceries now shop for people.
Using data analytics and optimization, IBM helps Conad del Tirreno calculate attractive prices for over 10,000 products, and implement them in 3 days instead of 18.
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr