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Outcomes NYPD

Agency: 
Published/Aired: 
June 2011
Description: 

Clues track down detectives.
In NYC, smarter analytics helped the NYPD cut crime by 35%.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr

Comments (3)

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Highest Rated

Manoma's picture
Manoma
Activity Score 1108

A little too complex than others...

Ed Rapport's picture
Ed Rapport
Activity Score 724

Really feeling the art direction... Copy is on point as well.

purshotham's picture
purshotham
Activity Score 457

Great concept...great graphic..cool colors...

Manoma's picture
Manoma
Activity Score 1108

A little too complex than others...

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