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Outcomes NYPD

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Clues track down detectives.
In NYC, smarter analytics helped the NYPD cut crime by 35%.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr

Comments (3)

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Highest Rated

purshotham's picture
purshotham
Activity Score 457

Great concept...great graphic..cool colors...

Ed Rapport's picture
Ed Rapport
Activity Score 724

Really feeling the art direction... Copy is on point as well.

purshotham's picture
purshotham
Activity Score 457

Great concept...great graphic..cool colors...

Manoma's picture
Manoma
Activity Score 1108

A little too complex than others...

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