IBM: Outcomes NYPD

Clues track down detectives.
In NYC, smarter analytics helped the NYPD cut crime by 35%.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr

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3 comments

730 pencils

Ed RapportFriday, June 3, 2011 - 20:48

Really feeling the art direction... Copy is on point as well.

453 pencils

purshothamSaturday, June 4, 2011 - 03:37

Great concept...great graphic..cool colors...

1105 pencils

ManomaSunday, June 12, 2011 - 10:40

A little too complex than others...

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