IBM: Outcomes energy
Now fresh air freezes energy costs.
In Boulder, Colorado, IBM uses the cold climate to help cool its data center, reducing cooling costs by almost 50%.
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr