IBM: Outcomes car

Now cars sniff out their own pollution.
When IBM helped Controlar test the emissions from Sao Paulo's traffic, the equivalent of 522,000 vehicles' worth of pollution disappeared in just one year.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr